The gambling numbers out of British Columbia are startling. Last week, B.C. Finance Minister Brenda Bailey reported in her budget estimates – as noted by Rob Shaw in Pique News Magazine – that the British Columbia Lottery Corporation (BCLC) has captured just a smidge over half of the online gambling market in the province.

“We estimate that BCLC has captured half — 51 per cent is our estimate — of the online gambling market in B.C.,” said Bailey.

Of course, that means the province believes 49 per cent of British Columbians are gambling through unregulated sites. That’s a huge number, especially in comparison to Ontario where an Ipsos study found that a little more than eight per cent of Ontarians were gambling via illegal sites. A separate Ipsos study conducted on behalf of the Canadian Gaming Association a year ago reported 60 per cent of gamblers in the province using unregulated sites.

The difference, of course, is that Ontario has an open, regulated market home to 78 different gambling platforms offered by 44 different operators.

In our westernmost province, the BCLC’s PlayNow platform is the only legal online gambling option. Clearly, B.C. consumers are voting with their digital wallets – to the tune of some $441 million going to unregulated sites annually. That’s a huge loss of tax revenue for the province.

More importantly, it leaves those consumers who play in the unregulated space unprotected. None of that $441 million is going to responsible and problem gambling programs, and there are no guarantees that those who wager on unregulated platforms will get paid.

It is, of course, another example that a regulated market is the better way to go – not perfect, but better.

For sure, Ontario’s open market has had a major influence on consumers in B.C. They see the ads for numerous operators legal in Ontario, and many don’t understand the difference between the legal and unregulated market.

The problem will only get worse for B.C. once Alberta – its direct neighbour to the east – launches its open, regulated market on July 13.

It’s unfortunate the decisions of one or two provinces can have such a dramatic impact on another. But, if the result is an open, regulated online gambling market coming soon to British Columbia, then consumers there are better for it, and the government can at least have another revenue source to help tackle a budget deficit of $9.6 billion and a “taxpayer-supported debt” of $116.5 billion at the end of fiscal year 2025-26 in a province home to some 5.6 million people.

Still, according to Pique, the current provincial government has shown no interest in an open, regulated market.

Instead, Bailey said the PlayNow platform will be “replaced in the fall to better compete in the market,” including an improved sports betting product being provided by Kambi.

But even if that helps improve the number of people gambling legally in B.C. – and that’s difficult to believe with Alberta coming online – the stark reality is that a huge percentage of British Columbians will still be gambling via unregulated sites.

On a number of fronts, that does nothing to improve the lives of British Columbians.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC2 compliant full-service iGaming platform partner. Learn more at bedegaming.com.

The registrations keep on coming in Alberta

For those of you following the countdown to Alberta’s regulated gambling market launch next month, a brief update:

As of Friday, Alberta Gaming, Liquor and Cannabis reports 43 operators have now registered with DAZN Bet among the latest registrants. Among the others tossing their respective cowboy hats into the ring (and please understand that Curacao has a better chance of winning the World Cup than all registered operators starting to do business on opening day):

• Betty

• Bet99

• Caesars

• Bally’s

• BetMGM

• BetRivers

• BetVictor

• Betway/Jackpot City

• DraftKings

• Sports Interaction/PartyCasino

• FanDuel

• Bet365

• PointsBet

• TheScore

• PlayOjo

• River Cree Gaming

• PowerPlay

• Pure Casino

• Play Alberta

• BetNova

• Pala Interactive

• Lucky Days

• Delta Casino

• Apollo Entertainment

There are 45 gaming systems providers looking to do business in Canada’s second competitive regulated industry and some 15 igaming goods or services suppliers including data/technology companies Sportradar and Genius Sports. There are also 13 platform provider applications including the presenting sponsors of this destination of news, notes and quotes.

Loto-Québec surpasses $3 billion in total revenues

The lottery and gaming corporation in La Belle Province, in its latest annual report, generated more than $3 billion in total revenues for the first time.

While it’s unknown how much of that revenue was generated by its online gaming business, Loto-Québec provided this breakdown in a news release seven days ago:

• Casinos and gaming halls: $1.3 million

• Lottery games: $995.6 million

• Gaming establishments: $814.5

Since 2017, there’s been growth of $295 million in net income (the COVID-19 pandemic had an impact on those figures in 2021 and 2022 when public gathering places such as casinos and bingo halls were essentially shut down).

Gaming News Canada contacted the Corp’s communications department about the missing revenue and received this statement from spokesperson Renaud Dugas:

“We don’t report specific revenues for online activities since we are in competition with illegal operators, and they don’t reveal their numbers. This commercial information is strategic and confidential. Online revenues are included in the “Loteries” and “Casinos et salons de jeux” sectors.”

A quote in the news release from president/CEO Jean-Francois Bergeron acknowledges a need to improve the Corp’s digital gaming products. Leadership at the Ontario Lottery & Gaming Corporation have been very open since the launch of the province’s regulated online sports betting and igaming market in April 2022 that the wave of new competition was a catalyst for the Corp. to be better with its online gambling products. Digital gaming drove $882 million of OLG’s $9.3 billion in proceeds for its 2024-25 fiscal year, a hike from $750 million the previous year.

“It is essential that Loto-Québec strengthen its position in online gaming, including sports betting, to ensure greater oversight and that the profits generated benefit the people of Québec,” said Bergeron. “We’re promoting a responsible approach, aiming to capture the market rather than stimulate its growth.”

Also noteworthy is the annual spending of $36 million for responsible gaming initiatives, which includes Loto-Québec’s Wise Play program. The news release added that 81% of online gamblers in the province are using lotoquebec.com (that figure comes from a Leger poll in 2024).

The Corp. is also in a busy construction phase these days, including the addition of a hotel on the Casino de Montreal land, new gaming halls in Rimouski and Saguenay and the expansion of the conference centre at the Hotel-Casino du Lac-Leamy.

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Before we raise the curtain on the World Cup. . . .

You might recall our thoughts in last week’s dispatch about the #FIFAproblems engulfing the lead-up to the 2026 men’s World Cup of Soccer becoming yesterday’s news Friday afternoon when Canada takes the pitch against Bosnia and Herzegovina in the city below Terra Cotta (by the by, the tourney starts tomorrow with Mexico-South Africa and South Korea-Czechia). (We won’t ask for a World Peace Prize to share with our loyal readers the link to the FIFA World Cup website.)

Before Canadian goalkeeper Max Crepeau once again wipes away the tears during O Canada (OK, that moment made some eyes water at GNC HQ, too), we present a collection of coverage around the pre-tournament happenings.

We begin with Irish author Darragh McGee causing a bit of a stir over the weekend. The University of Toronto grad’s book, Imitation Games: How Gambling Hijacked Sports, drew the attention of the Toronto Star, which published a lengthy excerpt.

McGee joined Piya Chattopadhyay on CBC’s The Sunday Magazine to discuss gambling, the overwhelming influence it has on sport today and that a public health approach should be taken when it comes to gambling harm and addiction (the interview starts at around the 49-minute mark).

Your curious correspondent listened to the interview and grabbed some thoughts from McGee during his conversation with Chattopadhyay:

On putting down a wager: “I’m not anti-gambling. I’m pro sport, pro public health.”

On the overturning of the Professional and Amateur Sports Protection Act by the U.S. Supreme Court in 2018 and the passing of the Safe and Regulated Sports Betting Act by Canadian lawmakers in 2021: “We are in a moment where governments kowtow to big business. The kind of deregulation of sports betting across the U.S. was a lobbying success story. That lobbying playbook was exported north (to Canada) and adopted.”

Also: “(The U.S.) is arguably the biggest pivot we’ve seen in sport, the relationship between sport and betting. What we saw in the UK and Ireland over 30 years (with regulated sports wagering) has happened in the U.S. Gambling intrusion was a slow boil in the UK; that hasn’t happened in North America.

On the use of athletes and entertainers as brand ambassadors: “It’s one aspect of (McGee’s) book that’s particularly critical; that it’s morally appropriate for Wayne Gretzky, Connor McDavid, Auston Matthews and Drake to endorse an industry that for centuries was known to be an addictive industry. It not only legitimizes ambling for a new generation, but it in many ways also suggests it’s something desirable.”

On his contention that sport has been hijacked: “This isn’t just about a big, bad gambling industry; sport has been only too happy to open the game. . . it’s becoming a commercial product and an entertainment industry.

“(It has been) extraordinary. Billions are spent every year to make sure there’s maximum visibility within sport. Leagues like MLS, MLB, the NFL were some of the biggest opponents to gambling involvement in sport (prior to the U.S. Supreme Court ruling in 2018 to overturn PASPA) (Since then) sport has rolled out the red carpet and is only too happy to partner with the gambling industry.”

On the industry’s messaging around responsible gaming: “Responsibility is the most effective word in the corporate playbook. These are kind of industry-friendly labels. They’re not neutral (and) they help divert all our attention away from corporate practices and indictive products to talk about individuals’ behaviour and responsibility.”

On further regulation of the industry: “Whether it’s Canadian society, UK society, what we need to get back to is permitting this industry but not rapaciously promoting it in the manner we have been here in Canada for four years. Don’t accept this. Push your political system to create appropriate safeguards to ensure the industry remains but in a very different guise compared to its current relationship.”

GNC also did some aggregating of other World Cup coverage over the past week:

• Uday Rana of Global News reported on the anticipated heavy volume of betting activity over the next 39 days and that being a potential catalyst for problem gambling.

• Shaan Khan reported for Global Gaming Insider on responsible gambling experts calling for caution when it comes to the beeg tournament.

• The Athletic has done extensive reporting in a six-part series on integrity in sport, including concerns about the World Cup being vulnerable to match fixing.

• Before the games begin, French star Kylian Mbappe is taking shots of the legal sort at bookmakers in his homeland.

• Bet365, through a partnership with LOW6, last week launched a free-to-play mobile game in advance of the international men’s footy competition.

• Jeff Edelstein writes for Casino Reports that igaming operators are using the World Cup as an opportunity to highlight soccer-themed slots games.

• The regulatory body for gambling in France has made public a responsible gaming campaign around the World Cup.

• Rob Fletcher of NEXT.io reported on concerns by UK-based GamCare about the potential for increased gambling-related harm during the tournament.

• Declan Hill, who’s been covering match fixing in sport for decades, joined Natasha Fatah on the CBC.

• A toot of the vuvuzela to the journalism team at the Toronto Star responsible for this World Cup primer.

Brendan Sorsby decision an existential threat to the integrity of sports

The integrity of sporting events has already taken a huge hit due to a number of betting scandals during the online gambling proliferation era, but a decision this week by a Texas judge is a DEFCON 1 existential threat.

On Monday, Judge Ken Curry granted an injunction against the NCAA that, for now, prevents the association from punishing Texas Tech quarterback Brendan Sorsby for violating NCAA rules on sports gambling.

Never mind that Sorsby wagered approximately $90,000 on pro and college sports and placed 40 bets involving the University of Indiana football team he was on at the time – including two “negative” bets against the Hoosiers.

As Dan Wetzel wrote for ESPN:

“The facts of the case are not in dispute. Sorsby wagered heavily over the past four years as a member of the Indiana, Cincinnati and, since January, Texas Tech…This is a clear violation of NCAA rules that were repeated to him through repeated educational efforts.

“That included bets made through accounts in others’ names that he could access and by sending money to friends to wager for him — details that show he knew his actions were wrong.

“This is third rail stuff in the world of sports. There is no gray area.”

The NCAA had ruled Sorsby – who is reportedly being paid $5 million in Name, Image and Likeness (NIL) money to play for Texas Tech this season – ineligible for this or any season.

For now, that ban has been overturned by Curry’s ruling.

While the NCAA will appeal, the damage to all sports – and, by extension, sports betting – is already done.

Perhaps it will lead to better regulation to punish athletes for manipulating contests, but, for now, the very idea that a quarterback who has direct control over game outcomes can bet on his own team and be allowed to continue playing destroys the very fabric of unpredictability behind why most people love to watch sports.

Further, it’s a huge disincentive to bet on them.

Betty is showing how regulated gaming can deliver tangible community impact. Just months after acquiring the Kirkland Lake Bingo Hall, the operator announced a donation of more than $2 million to the Kirkland Lake and Area Bingo Association, helping support local charities and community organizations across northern Ontario.

The investment reflects Betty’s broader strategy of combining growth in Ontario’s regulated gaming market with meaningful charitable contributions through the province’s charitable gaming framework. Company leaders say the funding commitment is only the beginning of a long-term investment in the community.

Click here to read more.

Podcast guests Clare, Sharman wax poetic on World Cup

On the latest edition of the Gaming News Canada Show presented by Bede Gaming, host Steve McAllister interviewed Simon Clare and James Sharman, separately, on the eve of the World Cup.

Clare is the Group Director of Consumer PR and Sponsorship, UK Brands for BetMGM’s parent company, Entain.

Sharman is the dean of Canadian soccer media.

Clare spoke about:

• The impact of the internet along with the legalization of sports betting in North America on betting.

• The global growth of soccer in North America, which includes Canada hosting men’s World Cup matches for the first time.

• Some advice on approaching prop/parlay/live bets during the 39-day tournament.

• The expectation that this World Cup will be the most highly engaged sporting event ever with sports bettors around the world.

Sharman discussed:

• The expectations for a Canadian team that’s dealing with injuries to significant players and Sharman’s take on what’s needed for Jesse Marsch and Co. to declare success.

• What will the legacy be for Canadian soccer from this tournament, especially given the problems mostly created by FIFA in the lead-up to this tournament?

• A big-picture look at the contenders, the superstar players, and some potential Cinderella stories.

You can listen to the show here or watch it here:

People on the Move

The week that is inside the gaming industry got off to a lousy start with news, first reported by Ben Horney of Front Office Sports, that FanDuel was going through its third round of layoffs so far in 2026. Horney confirmed through sources that a few hundred employees were let go across different areas of the company including business development, customer service and software engineering.

Gaming News Canada confirmed yesterday morning that FanDuel’s Toronto office isn’t being impacted by the latest job cuts. The company released this statement Monday:

“FanDuel implemented organizational changes to ensure the company remains agile, focused, and well-positioned to capitalize on what lies ahead, and these changes affect a number of roles across the business. We are deeply grateful to the talented colleagues whose contributions have helped drive FanDuel’s success and are committed to supporting those impacted through this transition.”

“While decisions like this are never easy, these changes will strengthen our ability to execute on our long-term strategy.”

• iGaming Ontario appoints to its Board of Directors the Global Chief Digital and Information Officer for Canada Goose, Alfredo Tan.

• Koleya Karringten is appointed to the Board of Directors at the Alberta iGaming Corporation.

• Allwyn names Khalid Reede Jones as Chief Executive Officer of the company’s North America operations.

• Gaming industry veterans Benjie Cherniak and Jonathan Michaels join Chicago-based company Regen as Advisors.

• Emma Floyd is the UK government’s new Director of Sport and Gambling.

• After 12 months, Heath Cram leaves Soft2Bet and his Chief Operations Officer role.

• Former Crown Resorts CEO Ciaran Carruthers is named CEO of the United Arab Emirates’ General Commercial Gaming Regulatory Authority.

• Among the departures over the past week at FanDuel is Ian O’Reilly who leaves as Vice President, Product & Content.

• After 14 years, most recently as Senior VP, Global Head of Regulatory, Government Affairs, Enterprise Risk & ESG, Dr. Hartwig Gerhartinger is leaving Paysafe.

• Adam Gill is appointed Chief Technology Officer at Spotlight Sports Group.

• Patrick Ramsey joins the Board of Directors at IGT/Everi/Voyager TopCo GP.

• Anthony Alexander is the new Executive VP of Revenue at Super League.

• Tracy West has a new gig at Aristocrat: Vice President, Global People Partnership.

• Livewire names Zach Hahn as Executive VP, Sales, North America and Ryan Dow as Executive VP, Strategic Partnerships.

• Joel Shields begins a secondment as Head of Commercial – Casino at PokerStars.

• Bragg Gaming promotes Josh Chadwick to Head of FP&A. Aleksandr Dasic leaves as Head of Affiliate Marketing.

• Harvey Goodman says au revoir to FDJ United/Kindred to join DragonBet as Head of Performance.

• Scopely promotes Daniel Geron to Head of Creative Marketing.

• Kevin Hall is introduced as Executive Director of the Virginia Lottery.

• The Gambling Regulatory Authority of Ireland appoints Kathleen Gormley as Director of Compliance and Complaints.

• Monica Shafaq is named Director of Strategy and Partnerships at BetBlocker.

• Daniel Lindsay, ex of Metropolitan Gaming, is joining the UK Betting and Gaming Council as Director of Strategic Delivery.

• Harper Stevens departs Aristocrat Gaming to become Director of Government Affairs at Rush Street Interactive.

• Playtech veteran Pavlin Djokov has been promoted to Head of Poker Business Operations.

• Tom Muldowney leaves Paddy Power after 12 years to take on the Head of Marketing – Football Brand and Sponsorship, Sky Bet role at Sky Betting & Gaming. Ryan Davies departs Sky to join Flutter Entertainment as Senior Manager – Marketing Conversion.

• James Prosser bids adieu to Checkd Group and his Director, Growth post.

• Sallye Hershman leaves Delaware North and her Director of Marketing UA position.

• IGT announces the appointment of Patrick Ramsey to the Board of Directors of parent company Voyager TopCo.

• After 17 years, the past three as Deputy Head of Operations Development and Support, Hannah Wright departs Bet365.

• After more than four years, the past two-plus as Customer Marketing and Communications Director, Aubrey Smethurst is saying sayonara to GeoComply.

• Former Nuvei guy Lucky Multani is appointed Director – RFP, AML Ops at LeoVegas Group. Nicholas Vella is promoted to Team Manager, BI Engineering.

• Jordan Worth comes on board Payments Canada as Strategic and Business Development Lead, Stakeholder Ecosystem.

• Tommy Scribner has a new role at PointsBet Canada as Senior Trader, Optimization Lead. Aditi Chaudhery comes on board as Junior IT Support Engineer.

• Liam O’Brien, ex of Alphex Media and SiGMA World, is appointed Audience Growth Lead at retooling Gambling.com Group.

• MGM Resorts International brings on board Chaisson Prescott as Legal Counsel.

• Owen Stone says farewell to MLSE and joins BetMGM as an Executive Sports Host and Kelsie Myroniuk is also coming on board in the same role with the operator’s Alberta business. Also at BetMGM, Daniel Kaplan is promoted to Associate Manager, Casino Operations and Steven La says adios to Kambi and becomes a Trading Compliance Analyst while Stacy Austin has a new role as a Technical Implementation Manager.

• Macarena Rodicio, formerly of SBC, Gaming Intelligence and Yogonet, joins NEXT.io as Senior Journalist – LATAM.

• After more than 21 years, most recently as Manager, Strategic Accounts – Project Management, Stephen Haffely is leaving Aristocrat.

• FOGNC Sebastian Jedrzejewski, ex of the AGCO, IC360 and most recently BC Public Service, joins StrategyCorp as Manager, Government Relations.

• Emily Chen departs her marketing gig at DraftKings to join Robinhood as a Performance Marketing Manager.

• Former Entainer Keely Mason joins Rank Interactive as a Strategic Marketing Manager.

• Gevorg Ghazaryan is leaving Pragmatic Play as Sportsbook, Senior Business Development Manager.

• Lucia Espineira Alcon departs Entain and joins Nuvei as a Senior Relationship Manager.

• Josie Bushrod has a new gig with Light & Wonder as a Senior Sales Manager.

• Novibet appoints Giannis Priftis as Sponsorship & Activation Manager.

• Former Kaizen Gaming employee Camila Paiva is named Casino Content Manager at South Africa-based OPCOMMSHQ.

• Jennifer Grieve has a new gig with OLG as a Talent Programs Partner.

• Yuriy Yarovoy is appointed Senior VP, Games at gaming ad company Aditude.

• Former Padelytics CEO Nenad Zivic joins SportAI as Chief Product and Technology Officer.

• Misha Osintsev leaves Kolibri Games to join Wooga as Senior Director of Marketing and Growth.

• Microgame appoints Emanuele Morante as Head of Casino.

• Lisa Hack, formerly of ClickOut Media, is named Content Strategy Manager at NEXT.io.

• After four and a half years as a Copywriter, Bojan Albahari says farewell to Bragg Gaming.

• Sean Eggert, ex of Under Armour and Red Bull, is the NHL’s new Chief Marketing Officer.

• Julie Neenan announced Monday she’s leaving Amazon Web Services and her Global Head of Sports position.

• Dani Lever leaves Meta and her role as Public Affairs Director to become Head of Strategic Communications at Kalshi. Riva Sciuto, ex of Google/YouTube, is appointed Head of External Affairs.

• Anirudh Kumar departs his Chief Strategy Officer position at Absolute Sports to become co-founder of Stealth.

• Jorge Tatto has a new role at Canadian sponsorship agency T1: Vice President of Growth and Innovation.

• After 18 years, most recently as Vice President, Business Operations at Forge FC, Nicole Demers says farewell to Hamilton Sports Group.

• After more than six years, Ajay Pratap Singh is leaving Sportskeeda and his Chief Executive Officer position.

• Adam Frischer steps away from Front Office Sports and his role as Executive VP, Head of Sales and Brand Partnerships.

• Ashley Curran, former sport partnerships and Jumpstart executive at Canadian Tire Corporation, and longtime communications specialist James Lamont get together to launch sports marketing and consulting agency Sidecar Sports.

• Nicole Demers is named Head of Business Operations at Oak View Group for the new AHL Hamilton Hammers.

• Jordan Pun says goodbye to The Athletic and joins MrBeast as Head of Social Analytics.

• Hannah Carver, former comms person for TSN/Bell Media and Junction Communications, joins Prime Video & Amazon MGM Studios as Senior Publicist.

• Andrew Corbett says “there he goes” to the Toronto Blue Jays and is joining Golf Canada as Manager, Premium Experiences.

• Delaney Staite is named a Digital Strategist on the global partnerships team at MLSE.

Classified (Jobs) Information

On the Home Front

• Wanted by Niagara Casinos: a Director, Information Technology.

• FINTRAC Canada needs to fill nine spots in the roles of Senior Analyst, Operations, and Senior Analyst, Strategic Direction.

• Light & Wonder is hiring a Senior Manager, Client Services in both Calgary and Mississauga.

• Dan Keene and the growing crew at Alberta iGaming Corporation are searching for a Senior Accountant.

• The Saskatchewan Indian Gaming Authority (SIGA) is on the lookout for a Senior Marketing Operations Specialist.

• BCLC is seeking a Manager, Regional Operations.

• Hard Rock Digital is on the lookout for a Senior Product Manager – Game Studio, a Copywriter – International/Casino and for a Senior Content Producer – International.

• Wanted at Bet99: a Technical Product Manager, a Financial Analyst and a Data Analyst.

• PointsBet Canada is in hiring mode for a Customer Service Agent.

• IGT has an opening at its Moncton offices for a Game Designer I.

• Pinnacle is looking for a Machine Learning Engineer to join its team in the city below Innisfil.

• There’s an opportunity for a Chief Revenue Officer with Northern Super League club AFC Toronto.

• CBC is hiring an Executive Producer for its As it Happens radio/digital program.

• The PWHL has a remote opening in either Canada or the U.S. for a Manager, Live Events.

• In the Greater Toronto Area, Bauer Hockey is searching for an Elite Athlete Services Representative, Women.

• TRUE Sports is hiring a bilingual Senior Financial Analyst.

• The Canadian Hockey League is on the lookout for a Digital Platforms Manager.

• Canada Games is seeking nominations to its Board of Directors.

• There’s also a call for nominations at Canadian Women & Sport for its Board.

• Et, c’est la meme chose avec Canada Soccer.

South of the Border

• PrizePicks is in the market for a Vice President, State Government Affairs.

• Rivers Casino Portsmouth in Virginia is searching for a Director of Casino Marketing.

• The State of Colorado’s Division of Gaming is seeking a Cyber Supervisory Investigator – Sports Betting.

• Hard Rock Digital has a remote position open for a Senior Manager – Payments Analytics.

• BetMGM is in hiring mode for a Senior CRM Lifecycle Optimization Association to join its New Jersey operations.

• In Los Angeles, Riot Games is looking for a Senior Manager, Esports Product Management.

• Caesars Entertainment has an opportunity at Caesars Palace LV for a Manager of Casino Marketing.

• Light & Wonder is searching for an Associate Mathematician to join its igaming operation.

• DraftKings has an opportunity in New York for a Regulatory Tax Manager and in Boston for a Senior Product Manager, Access & Identity.

• The Salt Lake Tribune is bringing on board a Pro Sports and Enterprise Reporter.

• Wanted by the PGA Tour: a Senior Vice President, Business Development – Corporate Partnerships.

• The Buffalo Sabres are in hiring mode for a Vice President of Business Strategy & Analytics.

• The Minnesota Timberwolves are in the market for a Vice President of Business Strategy and Analytics.

• NFL HQ has an opportunity for a Director, International Growth.

• Augusta National Golf Club is looking for a Senior Director, Communications.

• NHL HQ in New York is searching for a Senior Manager, Media Distribution.

• Major League Baseball has an opening for a Manager, League Strategy.

• The Digital Engagement & Marketing team for the LA 2028 Olympic & Paralympic Games have a whole lotta postings around content creation and marketing.

Across the Ponds

• Betsson Group has need of a Senior Product Designer and a Partner Success Manager.

• In Chiswick, England, Light & Wonder – iGaming is seeking a Senior Program Manager, Partner Operations.

• LeoVegas Group has an opening in Copenhagen for a Senior Marketing Manager and in Malta for an Italian-speaking Senior Technical Compliance Specialist.

• Rhino Entertainment has a hybrid opening for an Automation & AI Specialist.

• Betty has an opening in London for a Product Analyst – Betty Canada.

• Also in London, FairPlay Sports Media is hiring a Director of Data.

• London-based agency Dexerto is looking for a Business Development Manager, Publisher Partnerships.

• William Hill International is in the market for a Senior Compliance Manager.

• FDJ United is seeking a Dutch-speaking SEO Executive.

• Malta-based SkyCity Entertainment Group is in hiring mode for a Project Manager – Online Gaming.

• In Warsaw, SOFTSWISS is looking for a Marketing/Brand Manager.

• Light & Wonder is hiring a Technical Project Manager for its Malta offices.

• Rise the Bet has a gig available in Sofia for a Senior CRM Manager (iGaming).

• Relax Gaming is looking for a Certification Specialist.

• IGT is hiring a Game Developer II.

• In Tel Aviv, SciPlay is seeking a Project Manager.

• Duelbits has a five-pack of employment opportunities, including a Head of Acquisition role.

• Six Nations Rugby HQ has need of a Head of Digital Fan Engagement.

• Leeds-based Planet Sport is searching for a Head of Editorial.

Reading and Reflecting

1. By the by, the puck drops today in Fort Lauderdale on the SBC Summit Americas. There’s a rather robust agenda over the next 36-plus hours.

2. Canadian Gaming Association veep Amanda Brewer addressed in last month’s Canadian Gaming Business magazine the concerning tidal wave of phone igaming ads on Meta’s platforms. We continue to wait for a response from the company’s PR folks after we did our own reporting last week.

3. Casino.org chronicler Mark Keast had a conversation with Betty boss Chavdar Dimitrov about the operator’s entry into the UK regulated market and its plans for Alberta.

4. From the keyboard of Canadian Gaming Business scribe Tom Nightingale: After a brief delay, FanDuel launched its integrated PokerStars product at the end of last week.

5. Licensed Ontario gaming operator 888 is getting together with Canadian agency The MRG Group.

6. Caesars Entertainment’s Ontario product is getting a boost from a new partnership with Playson.

7. ESPN columnist Dan Wetzel made clear his thoughts on a judge’s ruling for imposing a temporary restraining order against the NCAA in its case against Texas Tech quarterback/gambler Brendan Sorsby.

8. Geoff Zochodne wrote the ruling is a Pandora’s Box moment for both the NCAA and sports betting operators facing scrutiny by U.S. lawmakers.

9. Better Collective property The Nation Network has a new partnership with a digital media platform that provides salary cap, contract and other information on the National Hockey League.

10. Dustin Gouker reported in The Closing Line on Rush Street Interactive tossing its prediction market fedora into the ring last week.

11. High Roller Technologies, which is expected to launch in Ontario at some point, has pulled back the curtain on a free-to-trade prediction challenge ahead of launching its own prediction markets product in the U.S.

12. In case you missed it, Sportradar and Kalshi announced Monday they’re getting together on a data and infrastructure global partnership.

13. Sports Business Journal chronicler Bill King interviewed DraftKings co-founder and problem-solver Paul Liberman.

14. For InGame, Jeff Edelstein cast a Spockian eyebrow on a recent study linking the legalization of sports betting with rising numbers in divorces.

15. Reporting scoopage from Zak Thomas-Akoo of NEXT.io that Pragmatic Play is closing the doors on its sportsbook and bingo business to focus on slots and live casino.

16. Edelstein also tapped the keys on the latest scandal involving disgraced politician George Santos.

17. The latest chapter in the brouhaha involving prediction markets is, according to New York Post reporter Marc Vartabedian, a Spygate-type scandale involving Polymarket and Kalshi.

18. NEXT.io head honcho Pierre Lindh posted some thoughts and layers on prediction markets and sports wagering.

19. Sportradar and the strawberries-and-cream execs at Wimbledon have extended their tennis data and sports betting partnership.

20. Finnish operator Veikkaus has a plan to lower its annual gambling loss limits for younger customers and offer “checkpoints”.

21. Roger Gross shared his concerns with GGB Magazine about influencers producing content inside casinos.

22. The Brazilian government is moving forward with a bill to ban gaming advertising that targets minors.

23. Ryan Sabalow of Cal Matters reported on the benefits the gambling fight in California is delivering to politicians.

24. NEXT.io journo Erik Gibbs has the deets on Google banning prediction market ads in the Buckeye State.

25. Lawmakers in Colorado are putting additional guardrails on its legal sports betting business.

26. Former NBA player Terry Rozier faces more charges around his involvement in a sports gambling sting.

27. Mary Cunningham reported for CBS News on the attraction to prediction markets among young male Americans.

28. From the Dept. of Say It Ain’t So, the Las Vegas buffet will soon be a thing of the past.

29. The Better Business Bureau has some questions about Kalshi’s advertising practices.

30. The highly regarded Poynter Institute in the U.S. has an article from Kaleigh Rogers on the challenges faced by journalists covering prediction markets.

31. Finally, Yahoo Sports senior writer Jay Busbee really got into the long and lengthy debate over ticket prices in sports.

Keep informed with the latest news across the gaming industry by following us on LinkedIn and Twitter. To discuss our coverage of your company’s news and announcements or to advertise in the Gaming News Canada newsletter and/or on the Gaming News Canada Show, please contact steve@gamingnewscanada.ca.

The latest episode of the Gaming News Canada Show presented by Bede Gaming is a special soccer edition.

On the eve of the start of the men’s World Cup, Steve McAllister is joined by Simon Clare the Group Director of Consumer PR and Sponsorship, UK Brands for BetMGM’s parent company, Entain. And later, the dean of Canadian soccer media, James Sharman, returns to the podcast.

Among the topics du jour in our conversation with Clare, who’s been around the betting industry for more than three decades:

• The impact of the internet along with the legalization of sports betting in North America on betting.

• The global growth of soccer in North America, which includes Canada hosting men’s World Cup matches for the first time.

• Some advice on approaching prop/parlay/live bets during the 39-day tournament.

• The expectation that this World Cup will be the most highly engaged sporting event ever with sports bettors around the world.

Among the issues we tackled with Sharman:

• The expectations for a Canadian team that’s dealing with injuries to significant players and Sharman’s take on what’s needed for Jesse Marsch and Co. to declare success.

• What will the legacy be for Canadian soccer from this tournament, especially given the problems mostly created by FIFA in the lead-up to this tournament?

• A big-picture look at the contenders, the superstar players, and some potential Cinderella stories.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC2 compliant full-service iGaming platform partner. Learn more at bedegaming.com.

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• CGA CEO Paul Burns weighs in on player protection and gaming policy🎙️ 🎥

• From Proline to no prediction markets, Kambi Is having a moment 🎙️ 🎥

• The new affiliate landscape in Canada’s gaming industry 🎙️ 🎥

• Inside PointsBet’s new casino platform powered by Bede Gaming 🎙️ 🎥

• Betting on TV advertising in a changing gaming market 🎙️ 🎥

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Betty is showing how regulated gaming can deliver tangible community impact. Just months after acquiring the Kirkland Lake Bingo Hall, the operator announced a donation of more than $2 million to the Kirkland Lake and Area Bingo Association, helping support local charities and community organizations across northern Ontario.

The investment reflects Betty’s broader strategy of combining growth in Ontario’s regulated gaming market with meaningful charitable contributions through the province’s charitable gaming framework. Company leaders say the funding commitment is only the beginning of a long-term investment in the community.

Click here to read more.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

When Betty Gaming announced its acquisition of Kirkland Lake Bingo Hall in early March, company CEO Chavdar Dimitrov made clear that the business deal went beyond being getting their foot in the door of regulated iBingo.

“We’re excited to be innovating in a regulated space in a way that lets our growth translate into meaningful charitable funding for local communities,” Dimitrov said in a news release.

It took very little time for Dimitrov’s words to be parlayed into action.

On May 20th, the Betty CEO announced a donation of a little more than $2 million to the Kirkland Lake and Area Bingo Association. Dimitrov, joined by iGaming Ontario president and CEO Joseph Hillier, presented the first charitable donation cheque to Wanda Laferriere and Michael Rawley from the bingo hall.

The association has provided much-appreciated financial support over the years to a number of organizations including a local church to help pay heating and hydro costs, and Christmas hampers; the purchase of a snowmobile to assist the Kirkland Lake Cross Country Ski Runners group in grooming trails; and contributing to paying for building updates and replacing pagers for the local volunteer fire brigade.

“This is just the beginning,” Dimitrov said that evening, referring to Betty’s commitment to provide more funding to the community through its ownership of the community bingo hall. Betty’s investment in charities in Kirkland Lake connects the gaming company with Ontario’s regulated charitable gaming program. Under that provincial framework, revenue generated by all of Betty’s iGaming operations – and not only iBingo – contributes to charitable funding. In the case of the Betty/Kirkland Lake Bingo Hall relationship, that funding will be steered towards community organizations across health, youth, service and recreational sectors.

At the time of the announcement of the acquisition, Betty co-founder and Group CEO Justin Park, posted on LinkedIn about the multi-faceted business and philanthropic decision.

“Bingo is the perfect complement to our slot business,” wrote Park. “We initially viewed land-based bingo purely as a market-access exercise to launch iBingo in Ontario. What we stumbled upon, however, is a groovy opportunity to innovate within the retail space. Our vision is to leverage Betty’s community-driven brand, modern design and technology to reimagine what real-money retail looks and feels like.

“I’m incredibly proud of the impact we’ll have on the Kirkland Lake community and of the team for proving that you can do well by doing good.”

When acquiring the 28-year-old Kirkland Lake Bingo Hall, Betty made it clear the hall’s employees weren’t going anywhere, and it would invest in upgrading the venue’s technology and facilities. There was also a commitment made to continue working with local suppliers and service providers.

“This is a long-term investment in the Kirkland Lake community, Dimitrov said. “It’s about keeping a community institution open, supporting local charities, and making sure bingo remains relevant and accessible for the next generation of players.”

The phony online gaming advertisements are back in full force on Instagram.

That has been our experience during our first-thing-in-the-morning and evening scrolling of the Meta platform over the past two weeks. Among the scam ads:

We wrote about the issue in three separate editions of the newsletter last year. Reporting last November by Reuters included information seen in Meta documents that showed projections of 10% of its 2024 revenue would come from ads for scams and banned products. A recent study by two Dutch trade bodies revealed more than 15,000 ads for unlicensed gambling brands on Instagram and Facebook in the Netherlands for March.

We don’t know if these ads show up on the Instagram feeds of people outside Ontario. It’s the first time we’ve seen ads that target licensed operators in the province. And, there’s not a chance in H-E double hockey sticks that Connor McDavid’s agent Judd Moldaver gave permission for the Edmonton Oilers superstar to be featured in one of the above phony ads.

Gaming News Canada confirmed yesterday with OLG that one of the aforementioned ads is fake. OLG spokesperson Tony Bitonti told us the Corporation has worked in the past with Meta in identifying phony ads and having the company remove them. Bitonti added there have also been fake social media posts about major lottery winners.

Last year, Meta responded to concerns from The Alcohol and Gaming Commission of Ontario that changes were coming to ban these ads. The results of a recent Ipsos study commissioned by the AGCO appeared to indicate that gamblers in Ontario were overwhelmingly choosing licensed apps and websites. What we’ve seen recently on Instagram indicates there’s more work to be done, and it seems elected officials fixated on sports betting advertisements from regulated operators on Canadian television, radio and digital media sites might want to place their focus on companies involved in scams such as the ones we’ve highlighted.

We also contact the AGLC and a spokesperson there reminded us of the Spot the Fraud campaign that was launched in 2024 to increase awareness of fraudent apps and websites impersonating casinos and horse racing venues (in Ontario, Woodbine has often been a target of scam ads).

Gaming News Canada emailed Meta’s communications department on Monday and hasn’t received a response.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC2 compliant full-service iGaming platform partner. Learn more at bedegaming.com.

The latest happenings for Alberta market launch

To keep the ball rolling on the countdown to raising the curtain July 13 on Alberta’s regulated gambling market. . . .

A perusing of the AGLC website yesterday included some updates around registration. As of last weekend, 35 sports betting and/or igaming companies have registered as operators-in-waiting, along with 39 gaming systems providers and 11 platform providers (including the presenting sponsor of this destination of news, notes and quotes).

Gaming News Canada has also learned that the Alberta iGaming Corporation last Friday distributed its Phase 2 onboarding package to operators. That package, the AiGC told us, focuses on technical and functional execution related to finance, anti-money laundering, IT and privacy. Teams from both the corporation and the igaming operators will collaborate to complete the required testing.

When that phase is completed, both the AiGC and operators will begin the process of getting operating agreements signed.

Also from western Canada:

• Salim Valji of CBC.ca interviewed AiGC boss Dan Keene and others for an update on the countdown to market launch, including the regulators’ strategy around responsible gambling.

• Delta Gaming is taking its Delta Bingo brand to the west.

• Courtesy of Covers guy Geoff Zochodne, c’est la meme chose avec DAZN Bet.

• Play’n GO has been granted a licence to thrill in Alberta.

World Cup edition, sports betting style

In one of our many previous professional lives, your humble correspondent had the very, very, very good fortune of being an accredited journalist at the 2010 Vancouver Winter Olympics, the 2012 London Summer Games and the 2014 Sochi Winter Olympics. The weeks and days before the start of the competition came with some calamitous happenings. A spate of mishaps before the 2014 Games sparked a torrent of #sochiproblems posts on the Twitterverse.

As was the case in Sochi, Vancouver and London, however, once the athletes took to the stage, the focus was on the competition and the medals. We’ve witnessed a similar story in the lead-up to the men’s World Cup of Soccer, which comes to our home and native land for the first time ever.

Ten days before Canada takes to the pitch against Bosnia and Herzegovina at Toronto Stadium, most of the attention has centred on outrageous ticket prices, a soft market for said tickets, and the usual bit of brazen buffoonery by FIFA – highlighted by presenting the U.S. president with a new world peace prize and the organization’s ridiculous request for its head honcho Gianni Infantino to receive a motorcade escort when he’s in Vancouver.

Despite the disappointment of Canadian fans that Alphonso Davies won’t be ready for action in the home country team’s opener a week from Friday, we’re confident that all eyes and ears will be on the pitches across our home and native land, the U.S. and Mexico once the tourney begins.

For now, however, we’ve aggregated some World Cup coverage, betting style:

• Responsible Gambling Council head honcho Sarah McCarthy has some words of wisdom for World Cup bettors.

• Thanks to Friend of GNC Chris Grove for flagging a special report from Eilers & Krejcik Gaming on this summer’s really beeg sporting event.

• Gambling regulators in the Netherlands have unveiled a public awareness campaign aimed at young adults ahead of the World Cup.

• Matthew Waters reported for Legal Sports Report that U.S. sportsbooks see the tournament as a tool for customer acquisition rather than an opportunity to boost revenue.

• Also in the U.S., FanDuel’s media company will produce its own version of Coaches Corner, including former Toronto FC field boss Bob Bradley.

• The tourney will be a trial run for TRUEiGTECH’s new sports prediction market software platform.

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

April was Ontario’s third-best month ever for online gambling revenue

April proved to be another terrific month for Ontario online gambling revenue, looking at numbers released by iGaming Ontario. Total gross revenue of $405.4 million was the third-highest total ever for the province behind only December of 2025 ($425.4 million) and November of 2025 ($406.2 million). It was the fourth time total revenue has exceeded $400 million.

Total revenue was up 29 per cent, year over year, compared to April of 2025 ($313.3 million)

Again, the primary driver of April’s returns was the online casino portion of the market. The monthly total of $314.1 million, which was 77 per cent of the total monthly revenue, was the third-highest online casino revenue figure ever behind December of 2025 ($320.5 million) and March of 2026 ($318.5 million). April marked the fifth time Ontario online casinos have surpassed $300 million in a month, all coming in the last seven months. Online casino revenue was up 29 per cent over April of 2025’s total of $$242.8

Online sports betting revenue of $86 million in April was up 40 per cent over $61.6 million for March and was the fifth best month ever. April sports betting revenue was up 33 per cent over April of 2025 ($64.6 million).

Online poker had its best month ever with revenue of $6.9 million to surpass the record of $6.8 million in August of 2025

Since launch in April of 2022, the total online gambling revenue – not counting the Ontario Lottery and Gaming Corporation’s (OLG) numbers – is now more than $11.74 billion. Online casinos accounted for 75 per cent of that ($8.83 billion), followed by online sports betting (23 per cent, $2.66 billion) and online poker (two per cent, $243.8 million). Total taxes in the 48 months since launch are approximately $2.35 billion (20 per cent of revenue).

June could be a huge month for sports betting

In terms of handle, June could be a huge month for sports betting in Canada thanks to a large number of premier events led by the FIFA World Cup.

Having the world’s biggest sporting event on North American soil — with a Canadian team in the mix — should drive betting.

June also features both the NHL and NBA Finals, the U.S. Open, the RBC Canadian Open, the second week of the French Open and the first week of Wimbledon.

The record for handle from Ontario online sportsbooks was the $1.25 billion wagered in November of 2025, which helped drive revenue to a record $102 million. Yes, NFL football was a large driver of that, but given the number of huge events in June, new records could be set.

Paul Burns on player protection and much more

On the latest episode of the Gaming News Canada Show, sponsored by Bede Gaming, Canadian Gaming Association president and CEO Paul Burns joined host Steve McAllister for a conversation about player protection and gaming policy.

The pair spoke about a reckoning in responsible gambling, Alberta’s road to regulation, remarks by Ontario’s Minister of Tourism, Culture and Gaming Stan Cho at the SBC Summit Canada, the results of an AGCO study into channelization, the need for elected officials to better understand the difference between regulated and unregulated markets, and much more.

You can listen to the show here or watch it here:

People on the Move

• Bill Eaton is appointed Vice-Chair of the Board of Directors at Alberta iGaming Corporation.

• Mohegan appoints Joe Lobe as Senior Vice President, Chief Legal Officer & General Counsel and Kelly Sullivan as Senior VP & Chief People Officer.

• Douglas Brown is the new Chief Executive Officer at Sportsbet.

• Ping Chen is replacing Andy Tsui as President of DigiPlus Interactive Corp.

• After more than a dozen years, Kelley-Jaye Rosberg is saying goodbye to New Hampshire Lottery and her role as Chief Product & Program Officer.

• Mads Haugegaard Albrechtsen resigns as Chief Financial Officer of Gentoo Media.

• Paola Bausano is appointed Chief Product Officer at Flutter Southern Europe & Africa, replacing Rosangela Robbiani who moves into the Chief Public Affairs Officer post. Chris Wright has a new role at Flutter UK & Ireland as Casino Content Executive.

• Sheila Bangalore joins the Entain Board of Directors as an independent non-Executive Director.

• Boyd Gaming promotes Cassie Stratford to Senior Vice President and Legal Counsel.

• Paysafe promotes Tomas Macagno to Vice President of Sales. Former Cashflows partnerships lead Vicki Burns is named Director, Embedded Platform Solutions.

• Judith Glynn, the mother of OLG safer gambling VP Aaron GlynWilliams, is appointed Head of the Centre of Excellence in Responsible Gaming at the University of Gibraltar.

• Claire Overstall departs from her VP role at DAZN to become Chief Customer Officer at Harmsworth Media.

• Matt Evison leaves GBG Plc and his Head of Partnerships role.

• Stephen Mangion, ex of Kaizen Gaming and Rootz, is named Director of Product – Gaming at LeoVegas Group.

• Ex-Caesars Entertainment veep Michelle Hsu joins PENN Entertainment as Vice President of Marketing.

• Andrew Winchell leaves Betr as Head of Government Affairs.

• Former Greentube GmgHer Sabrina Eigner joins Skillz as Head of Player Experience and Customer Support.

• Behind the Gloves founder/boss Lee McFarland is joining White Hat Gaming as VP of Delivery.

• John DeHart, formerly of Twitch and PlayVS, is the new Head of Sponsorship at BLAST.

• Daniel Ibing leaves German operator Lottohelden as VP, Gaming and Sports Betting.

• Gaming Compliance International names Stephen Aupy as Director of International Business Development.

• Shauna Martin departs MGM Resorts International and is named Vice President of Casino Marketing for The Cosmopolitan of Las Vegas.

• Light & Wonder names Pamela Wagner as VP, Game Design. Kate Bursac, ex of IGT, is appointed Global Events Manager.

• Interblock Gaming appoints Alma Meglic as Vice President of Legal.

• Kyle Vinansky, former Chief Business and Strategy Officer at Forbes, is the new Chief Revenue Officer at Front Office Sports. Ellyn Briggs comes on board as Culture and Lifestyle Reporter.

• Former Casumo and Rank Interactive CFO Janice Duncan is the new Group Finance Director at evoke.

• Stellar Gaming appoints Daniel Azevedo as Head of Product.

• Daniel Madmon bids farewell to PointsBet to join Hard Rock Digital as Director of Marketing.

• Former Low6 Managing Director Max Wright joins Hawk-Eye Innovations as Managing Director, Football.

• Stacey Wright bids adieu to Paramount Commerce to become Leader, Product Marketing, Fraud & Verification at Interac Corp.

• Marko Lasic is leaving Sportradar and his role as Senior Sales Executive, Odds and Live Data.

• Guilherme Graziani is moving on from Oddsgate and his position as Head of Business Development – Latin America.

• After almost a decade, Matej Novota is leaving Casino Guru and his Head of Casino Research role.

• PlayStar promotes Michael Goldman to Director of Casino Operations.

• Gaming Innovation Group promotes Emilio Cobacho Pascual to Commercial Director.

• Loto-Quebec brings on board Emanuelee Imbleau as an Organizational Development Advisor.

• Former Soft2Bet guy Martin Collins is named a Senior Advisor at Betski.

• Raj Thakkar is appointed Senior Director – Sports, Gaming & Esports at Dentsu India.

• Amy Robertson joins DraftKings as a Senior Knowledge Management Analyst.

• Ashton Gravelle says goodbye to FanDuel and her role as Senior Designer, Corporate Communications.

• Former SYNOT Head of Marketing Michaela Munsterova joins NATALIS as Marketing & Creative Consultant.

• After almost 13 years, the last five-plus as Senior Betting Analyst, Andrew Caley is leaving Covers.

• Lindsay Knorr has a new title at the Saskatchewan Indian Gaming Authority – iGaming Growth and Product Manager.

• Devyn Le Donne bids adieu to her Manager, Sponsorships – Tim Hortons role with Restaurant Brands International and joins BetMGM as a Marketing Manager.

• Sean Cunningham comes on board Bet99 as a Risk Manager. Matthew Campbell is promoted to VIP Potential Account Management Lead.

• Hristiana Karaivanova, ex of Enjoy Gaming and Las Vegas Sands, is named Public Relations Manager at Continent 8 Technologies.

• Johan Groen is leaving his Business Pro Analyst position at IGT.

• Justin Borges says goodbye to DraftKings and joins Aristocrat Interactive as a Marketing QA Specialist.

• Matt Hockenjos departs SBC to become Account Manager – North America at Inspired Gaming Group.

• Christina Savvouri is departing Gaming Laboratories International and her role as Business Development Manager, EMEIA Region.

• Nicholas Imperillo and his Senior Risk and Fraud Consultant role were among the jobs affected by recent layoffs at GeoComply.

• Bri Boothe is promoted to Associate Manager, Customer Marketing at Aristocrat.

• Nick Pappas, ex of Gambling.com Group and Cryptonews, joins Growth Leads as a Content Writer.

• Akiel Amod has a new title at Games Global: Senior Business Analyst.

• Ceren Erpik is now a Product Owner at GBG Plc.

• Jack Horrocks leaves Relax Gaming and his role as Senior Content Manager.

• Massimo Verbanac says au revoir to Play’n GO to become a Business Development Manager at Enteractive.

• Wiktoria Banasiak is promoted to Key Account Manager at Swintt.

• Digitain promotes Arsen Andriasyan to Product Manager.

• Some POTM activity at NHL HQ. Sean Eggert is appointed Senior Executive Vice President & Chief Marketing Officer; Julie Yefe as Executive VP and Managing Director of International. Heidi Browning has a new title as Senior Executive VP, Chief Digital Officer and David Proper is now Chief Media Officer. Long-time NHL exec Brian Jennings is now Senior Executive VP, Chief Partnerships & Club Strategy Officer.

• Therese Brisson leaves her CEO gig with Alpine Canada to join Skate Canada in the same capacity, beginning July 27.

• Zach Feldman, ex of MLSE, the Premier Lacrosse League and most recently Senior VP, Partnerships & Revenue for Oak View Group, is the new Senior Vice President, Corporate Partnerships for the New York Mets.

• The Edmonton Oilers promote Michael Parkatti to Vice President, Hockey Analytics & Technology.

• Former Warner Music Group senior veep Sumit Varshney is named Senior VP, Corporate Strategy and Strategic Investments at NFL HQ.

• Anthony Flaccavento is the new Chief Revenue Officer at Yieldmo.

• Todd Fischer, ex of GMR Marketing, is Optimum Sports’ new Chief Strategy and Property Officer.

• Paul Taylor, formerly of West Ham United, the ATP Tour and WTA, is the International Tennis Federation’s new Executive Director, Brand, Content & Creative.

• The TEAM senior veep Alyson Walker joins the Board of Directors at the Golf Canada Foundation.

• Megan Rasmussen, ex of WPP Media, is named Vice President of Business Development at INNOCEAN Canada. Kendra Plantt is appointed VP, Head of Integrated Production.

• Elevate names Lily Herring as Senior Communications Manager.

• Chris Rodricks leaves the Hamilton Tiger-Cats to join Oak View Group as Manager, Partnership Development.

• Walmart names Brock Manheim as Director, Head of Sports Marketing & Fandoms.

Classified (Jobs) Information

On the Home Front

• Bet99 is on the hunt for a Senior Compliance Associate, an Influencer Marketing Specialist, an Enhanced Due Diligence Associate and a bilingual Marketing Coordinator.

• Alberta agency Pomp & Circumstance PR has a freelance opportunity for a Social Media Creator – Sports/Gaming.

• Vancouver-based PokerLab is looking for a Senior DevOps Engineer/Site Reliability Engineer.

• Toronto-based Otter Odds is seeking a Social Media Marketing Manager.

• Ipsos has a hybrid opportunity for a Senior Market Research Manager, Public Affairs.

• Sport Safeguarding BC is hiring a Chief Executive Officer.

• The Canadian Paralympic Committee is searching for a Director, Marketing & Communications.

• Rowing Canada is seeking a Director of Operations.

• Your Toronto Blue Jays are looking for a Senior Manager, Concerts & Events.

• Red Bull is adding to its Toronto operation a Senior Manager, Athlete Marketing.

• The Northern Super League is on the lookout for a Marketing Manager.

• Toronto-based Blue Ant Media has a one-year contract available for a Senior Strategist, YouTube.

• TD is in hiring mode for a Senior Corporate Communications Manager.

• Brock University has an opportunity for an Executive Director, Marketing & Communications.

• The New Balance team in Mississauga is looking for a Running Community and Events Manager.

• The University of British Columbia has need of a Sport Information and Game Day Operations Coordinator.

South of the Border

• Peninsula Pacific Entertainment in Cedar Rapids, Iowa, is hiring a Vice President of Marketing.

• Incline Gaming Marketing has a six-pack of employment opportunities.

• In D.C., Aristocrat is seeking a Senior Manager of Government Relations.

• LA-based Capcom is looking for a Manager, Business Development – Esports and Partnerships.

• BetMGM has a hybrid position in New Jersey for a Regulatory Incident Reporting Analyst.

• Also in LA, Riot Games is hiring an Influencer Manager – Unpublished R&D Product.

• In Denver, Bet365 is looking for a CRM Lead, Gaming.

• DraftKings has an opportunity in North Andover, Mass., for an Operations Manager, Jackpocket.

• Hard Rock Digital has a remote posting for a Senior Director – U.S. Marketing Compliance in Hollywood, Fla., an Analyst – Regulatory Risk and a Coordinator – Sportsbook Promotions & CRM.

• Pacific Tide Media is looking for two Sportswriters with access to markets with prediction apps.

• The people’s wire service, American style, has a remote opening for an Editor, Newsletter Expansion.

• The PGA Tour is seeking a Senior VP, Media Strategy.

• The Athletic has a remote opening for a Head of Social & Off-Platform Growth.

• Madison Square Garden Sports Corp. is on the hunt for a Director, Global Partnership Sales.

• The Kansas City Chiefs require a Director of Corporate Communications & Publicity.

• The San Jose Sharks have a five-pack of employment opportunities.

• The Pittsburgh Penguins are seeking a Data Engineer.

• The NHL Utah Mammoth are in the market for a Full-Stack Software Engineer.

• Fastenal has an opening in Winona, Minn., for a Marketing Strategist – Sports Marketing.

• Stub Hub has a couple of opportunities with its Strategy and Analytics team.

Across the Ponds

• GBG Plc is searching for a Senior Implementation Consultant – Professional Service.

• Gamingtec has a remote opportunity for a Senior Content & Communications Manager.

• LeoVegas Group has a position available in Leeds for a Safer Gambling Analyst and in Stockholm, a Compliance Manager – Nordics.

• Betsson Group has need of a Product Owner – Data & AI.

• White Hat Gaming is on the lookout for a Project Manager – Payments & Risk.

• Kaizen Gaming has an opening in Bogota for a Customer Experience Analyst.

• In Israel, DAZN is searching for a Senior Product Manager.

• In Wigan, EPIC Global Solutions is seeking a Marketing Manager.

• B2Spin is hiring a Commercial Analytics Manager.

• Hero Gaming requires a CRM Manager.

• Splash Sports has a trio of gigs up for grabs.

• ARRISE has a quartet of job openings.

Reading and Reflecting

1. An FYI that Alberta iGaming Corporation’s website is up and running.

2. Dr. Andreas Ditsche, who spoke at last month’s SBC Summit Canada, took to the LinkedIn to compare the regulated gambling models in Ontario and Germany.

3. As Dave Briggs reported in last week’s dispatch from the remarks made by OLG head honcho Duncan Hannay at the SBC Summit Canada, the Corp. has a new program requiring deposit limits for online customers under the age of 25.

4. Included in an Angus Reid Institute poll, some 40% of Canadians oppose prediction markets.

5. According to the latest EILERS-FANTINI Canada Online Game Performance Report, Light & Wonder’s Huff N Even More Puff Grand leads the field.

6. Toronto-based OverActive Media has delivered some rather rosy financials for its first quarter.

7. Ahead of the World Cup of Soccer, the Financial Transactions and Reports Centre of Canada (FINTRAC) released a special bulletin on the risks of human trafficking around major international sporting events.

8. Genius Sports and the International Betting Integrity Association just completed its integrity training program for CFL players.

9. Swedish hockey legend Peter Forsberg joins BetMGM as an ambassador in Sweden.

10. There was more bad news at the beginning of the week for Cricket Canada, which has had its membership suspended by the International Cricket Council. Declan Hill had a piece on Substack on the ties between the ailing national sports body and match-fixing allegations.

11. Underdog isn’t backing down in a legal tussle with NBA MVP Shai Gilgeous-Alexander.

12. An information security engineer at Google is facing charges of using inside info to collect $1 million from Polymarket.

13. These days, DraftKings co-founder Matt Kalish is worth a follow on the platform formerly known as Twitter. Also, Kalish told Ben Horney he loves prediction markets, just not the approach Kalshi is taking.

14. Where is FanDuel Poker going next in the U.S. of A., asks Anuj Arora on Pokerfuse.com.

15. NEXT.io journalist Zak Thomas-Akoo has the details on the Australian government’s plans to open up regulated online gaming Down Under.

16. The president of Caesars Digital told CDC Gaming scribe Buck Wargo prediction markets could prompt some U.S. states to legalize online gaming.

17. Jill Dorson did some keyboarding for InGame on the findings from a study of 482 U.S. college students who bet on sports online.

18. The U.S. National Gambling Helpline, wrote Kathryn Evans for iGaming Business, is seeing a hike in calls from younger people.

19. A(nother) poll shows legal sports betting is opposed by 47% of Americas.

20. Lawmakers in New York are looking to make some changes to the rules and regulations around sports betting.

21. Sports Betting Dime correspondent Robert Linnehan reminded readers that this week marks the beginning of legal sports betting operators in Massaschusetts being required to inform customers if their activity is being limited.

22. The rather excellent Pat Forde reported for SI.com on the betting activities of Texas Tech quarterback Brendan Sorsby, including wagers on his own team. ESPN columnist Dan Wetzel has some thoughts on the Sorsby saga.

23. There was reporting from Earnings + More on Monday that Barry Diller’s People Inc. is preparing an offer to buy out MGM Resorts.

24. CNN’s Marshall Cohen and Elisabeth Buchwald did the double-byline thing on the impact of the sports offerings of prediction markets on younger Americans.

25. According to iGaming Today, half of the gambling market in Costa Rica is now of the illegal sort.

26. A U.S. senator from Hawaii wants to ban microbetting on sports events. And we’d like to get our handicap into single digits this summer, but that ain’t happening.

27. In The Closing Line newsletter, Dustin Gouker reported on a record month for online casino and poker south of the border.

28. Among the topics discussed at last month’s NEXT Valletta was the advertising and sponsorship rules in Italy’s regulated gambling industry.

29. There were more layoffs in the American sports media industry last week at Yahoo and Sports Illustrated, including veteran journalists Charles Robinson, Greg Bishop and Michael Rosenberg along with SI’s entire golf editorial team.

30. Finally, for the moms and dads among our loyal readers, some terrific reporting on NJ.com about the crazy cost of youth sports in the Garden State (although that is the case across many parts of North America these days).

Stay up to date with the news on the Canadian gaming industry by following us on LinkedIn and Twitter.

Please send your news releases and other announcements to steve@gamingnewscanada.ca. Also, if you’re interested in learning about our sponsorship and advertising opportunities in the newsletter and on our podcast, please email Steve McAllister at the aforementioned address.

On a new episode of the Gaming News Canada Show presented by Bede Gaming, Canadian Gaming Association president/CEO Paul Burns returned to the podcast.

Burns joined host Steve McAllister from Las Vegas, where he attended last week’s International Conference on Gambling and Risk Taking and joined Dr. Mary Donohue to talk about The Power of Protective Pause: Emotional Regulation in Gambling Environments. The CGA’s head honcho provided his takeaways from the 19^th annual conference.

Burns and McAllister also shared their thoughts and layers from the recent SBC Summit Canada, including:

• The road to regulation in Alberta some nine weeks before the western Canada province joins Ontario to offer a competitive gambling industry;

• The remarks by Stan Cho, Ontario’s Minister of Tourism, Culture and Gaming, at the conference;

• The results of the AGCO-commissioned study into channelization;

• A reckoning from panelists and people with whom we spoke at the summit that the time has come to take further action when it comes to player protection, responsible gaming communication and advertising;

• A need for elected officials and others to be better when it comes to understanding the separation between regulated and unregulated gaming.

• Burns’s response to iGaming Ontario’s launch of its centralized self-exclusion program.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner.

Learn more at bedegaming.com.

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• From Proline to no prediction markets, Kambi Is having a moment 🎙️ 🎥

• The new affiliate landscape in Canada’s gaming industry 🎙️ 🎥

• Inside PointsBet’s new casino platform powered by Bede Gaming 🎙️ 🎥

• Betting on TV advertising in a changing gaming market 🎙️ 🎥

• The hidden impact of sports betting ads on young men 🎙️ 🎥

• North American gambling shakeup as Canada and U.S. navigate regulation 🎙️ 🎥

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

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There was a “well, that makes sense” feeling on last week’s announcement by Kambi that it would be collaborating with Canadian printing security company Canadian Bank Note Company to support CBN’s online sports betting operations in South and Central America, and the Caribbean.

It’s (almost) all Canadian all the time these days for Kambi, which earlier this year helped OLG launch a new and improved version of Proline in both digital and retail form, and then last month was selected by Atlantic Lottery and BCLC to provide the power behind their multi-province sportsbook.

So, what better timing to welcome back to the Gaming News Canada Show presented by Bede Gaming, Kambi’s chief commercial officer – and, of course, a Canadian – Sarah Robertson. Among the topics du jour:

• Kambi’s work in seven Canadian provinces;

• Robertson’s thoughts on the incoming regulated market in Alberta;

• The expected avalanche of activity by bettors around this summer’s men’s World Cup of Footy;

• The ongoing controversy around in-play/prop betting;

• The ongoing story in the U.S. these days around prediction markets.

• The opportunities around the growth of women’s sports.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner.

Learn more at bedegaming.com.

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• The new affiliate landscape in Canada’s gaming industry 🎙️ 🎥

• Inside PointsBet’s new casino platform powered by Bede Gaming 🎙️ 🎥

• Betting on TV advertising in a changing gaming market 🎙️ 🎥

• The hidden impact of sports betting ads on young men 🎙️ 🎥

• North American gambling shakeup as Canada and U.S. navigate regulation 🎙️ 🎥

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

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Before ironing his dress shirts and (crying while) filling up the vehicle with petrol for the road trip to Toronto and the SBC Summit Canada, Steve McAllister virtually visited one of the panels for this week’s gathering of the Canadian gaming industry for a new episode of the Gaming News Canada Show presented by Bede Gaming.

Joining McAllister to provide a sneak peek at their Brick by Brick: The construction of a new affiliate landscapediscussion Wednesday afternoon were Bet99 head of affiliate marketing Andrew Garven, Linemate co-founder Calvin Konya, Hot Takes Sports CEO Tyler Amirault and former Game Lounge director of casino Keith Geary. Among the topics du jour was examining the changing landscape around affiliates over the four-plus years of legal, regulated sports betting and online gaming in Ontario and the lessons that could/should be applied to the incoming open market in Alberta this summer.

The panel also looked at the evolving relationship between operators and affiliates, and also discussed what’s on their To Do list over the next two days at the Metro Toronto Convention Centre.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner.

Learn more at bedegaming.com.

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• Inside PointsBet’s new casino platform powered by Bede Gaming 🎙️ 🎥

• Betting on TV advertising in a changing gaming market 🎙️ 🎥

• The hidden impact of sports betting ads on young men 🎙️ 🎥

• North American gambling shakeup as Canada and U.S. navigate regulation 🎙️ 🎥

• Alberta is Canada’s next gaming chapter while Ontario’s story continues 🎙️ 🎥

The annual gathering of the Canadian gaming industry in our home and native land has a new name but is bringing back the best and the brightest minds for the SBC Summit Canada.

The Metro Toronto Convention Centre is once again the site for the 2026 summit, to take place May 19-21. Register today using the PARLEHPARTNERVIP code and receive a 40% discount on your VIP pass.

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

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Steve McAllister welcomed back a couple of chief executive officers to a new episode of the Gaming News Canada Show presented by Bede Gaming: PointsBet Canada boss Scotty Vanderwel and Bede head honcho Colin Cole-Johnson.

The reason for the joint appearance? PointsBet and Bede last month announced collaboration on a new casino aggregation and bonusing platform provided by Bede to the Ontario-licensed operator. Vanderwel discussed the decision to bring Bede on board to power its new proprietary platform, which gives PointsBet access to an extensive online casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and other games suppliers.

Cole-Johnson talked about the company’s experience in the Ontario marketplace through its long-time partnership with OLG, and the collaboration process between the two companies’ teams to create and launch the new platform.

McAllister asked both leaders about the growth of igaming in Ontario’s regulated gambling industry, the player protection piece of the platform and the importance of both companies’ culture during the building process. Vanderwel and Cole-Johnson both addressed the opportunity around the incoming open market in Alberta and the need to create a unique product for customers in the western Canada province.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner.

Learn more at bedegaming.com.

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• Betting on TV advertising in a changing gaming market 🎙️ 🎥

• The hidden impact of sports betting ads on young men 🎙️ 🎥

• North American gambling shakeup as Canada and U.S. navigate regulation 🎙️ 🎥

• Alberta is Canada’s next gaming chapter while Ontario’s story continues 🎙️ 🎥

• U.S. gambling battles & Canada’s market shift 🎙️ 🎥

The annual gathering of the Canadian gaming industry in our home and native land has a new name but is bringing back the best and the brightest minds for the SBC Summit Canada.

The Metro Toronto Convention Centre is once again the site for the 2026 summit, to take place May 19-21. Register today using the PARLEHPARTNERVIP code and receive a 40% discount on your VIP pass.

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

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The latest Gaming News Canada Show presented by Bede Gaming took the conversation on advertising in the gambling industry in a different direction.

Host Steve McAllister was joined by two of Global TV Experts senior executives: Nick Wood, the Global Director of Client Strategy and Growth, and Jenny Croswell, the Managing Director of Canadian Operations. Wood and Croswell talked about their respective journeys through the TV and media industry, and the story behind Global TV Experts in Canada and other parts of the world. The company advises clients in the gambling industry on their media buys. Both guests addressed the ongoing influence of television around advertising campaigns and the evolution of those campaigns in the changing regulated sports betting and gaming landscape.

McAllister also asked Croswell for her reaction to the latest report from Canadian Media Means Business on the impact of fewer advertising dollars being committed to traditional media. And, our two guests also discussed responsible gaming advertising, and the incoming open and regulated market in Alberta.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner.

Learn more at bedegaming.com.

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• The hidden impact of sports betting ads on young men 🎙️ 🎥

• North American gambling shakeup as Canada and U.S. navigate regulation 🎙️ 🎥

• Alberta is Canada’s next gaming chapter while Ontario’s story continues 🎙️ 🎥

• U.S. gambling battles & Canada’s market shift 🎙️ 🎥

• Sportradar doubles down on data, deals and iGaming 🎙️ 🎥

The annual gathering of the Canadian gaming industry in our home and native land has a new name but is bringing back the best and the brightest minds for the SBC Summit Canada.

The Metro Toronto Convention Centre is once again the site for the 2026 summit, to take place May 19-21. Register today using the PARLEHPARTNERVIP code and receive a 40% discount on your VIP pass.

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

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On a new episode of the Gaming News Canada Show presented by Bede Gaming, Steve McAllister is joined by two of the leading voices in the just-released research on sports betting advertising and its impact on young men.

Dr. Andrew Kim, psychology professor at Toronto Metropolitan University and Canada Research chair in addictions and mental health comorbidity, and Greo Evidence Insights chief research officer Dr. Matthew Young discussed with McAllister the findings of the research that was conducted in Alberta and Ontario. TMU and Greo received a helping hand from Brock University, the University of Calgary, the University of Massachusetts Amherst and the University of Bristol, with funding provided by the Canadian Institutes of Health Research and the Alberta Gambling Research Institute.

Among the topics discussed:

• The genesis of the study, and how the funding was secured.

• The effect of sports betting advertising, especially on men under 30, and how those ads motivate young gamblers to play online casino games.

• The effectiveness of responsible gaming advertising.

• The need for problem gambling to be identified as a public health issue.

• Thoughts on placing additional restrictions on gambling advertising.

• The efforts by the authors of the research to get the results in front of gambling industry stakeholders.

• The need for ongoing research with the Ontario legal market now four years old, and an open, regulated market ready to launch in Alberta this summer.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner.

Learn more at bedegaming.com.

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• North American gambling shakeup as Canada and U.S. navigate regulation 🎙️ 🎥

• Alberta is Canada’s next gaming chapter while Ontario’s story continues 🎙️ 🎥

• U.S. gambling battles & Canada’s market shift 🎙️ 🎥

• Sportradar doubles down on data, deals and iGaming 🎙️ 🎥

• Alberta’s Path to Regulated iGaming 🎙️ 🎥

The annual gathering of the Canadian gaming industry in our home and native land has a new name but is bringing back the best and the brightest minds for the SBC Summit Canada.

The Metro Toronto Convention Centre is once again the site for the 2026 summit, to take place May 19-21. Register today using the PARLEHPARTNERVIP code and receive a 40% discount on your VIP pass.

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

Read more

A On a new episode of the Gaming News Canada Show, Covers senior news analyst Geoff Zochodne rejoined Steve McAllister for an extended version sparked by everything going on across the North American gambling landscape.

Zochodne, who will participate on a panel on “tackling grey-market gambling in Canada” at next month’s SBC Summit Canada in Toronto, has been keeping tabs on news from both sides of the border, including:

• The latest on efforts by our federal elected officials in the Great White North to pass Bill S-211 around sports betting advertising.

• Speaking of advertising, Zochodne and McAllister discussed a recent piece by Steve Ruddock in his Straight to the Point newsletter suggesting tobacco-style rules on the legal gambling industry in the U.S.

• The current state of Ontario’s legal sports wagering and igaming industry, the withdrawal of Casumo and a mini-debate on informing/educating industry stakeholders and others about the regulated environment.

• The road to regulation and a July 13 launch date for Alberta’s open, legal market.

• Whether or not Alberta is the catalyst for other provinces to follow suit, and a conversation about the Supreme Court of Canada case around peer-to-peer igaming across borders.

• The never-ending news cycle around prediction markets in the U.S. of A.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner. Learn more at bedegaming.com

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• Alberta is Canada’s next gaming chapter while Ontario’s story continues 🎙️ 🎥

• U.S. gambling battles & Canada’s market shift 🎙️ 🎥

• Sportradar doubles down on data, deals and iGaming 🎙️ 🎥

• The World’s best curlers get ready to rock 🎙️ 🎥

• Alberta’s Path to Regulated iGaming 🎙️ 🎥

The annual gathering of the Canadian gaming industry in our home and native land has a new name but is bringing back the best and the brightest minds for the SBC Summit Canada.

The Metro Toronto Convention Centre is once again the site for the 2026 summit, to take place May 19-21. Register today using the PARLEHPARTNERVIP code and receive a 40% discount on your VIP pass.

Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.

As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.

For more on GBG Plc, visit our website.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

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A wearer of many chapeaus in the business of gambling, Benjie Cherniak joined Steve McAllister on a new episode of the Gaming News Canada Show presented by Bede Gaming.

Cherniak, the principal of Avenue H Capital, provided his insights and perspectives on the issues and topics of the day across the sports betting and gaming industry, including:

• What’s at the top of his To Do list these days, and the current landscape around startup companies in the industry.

• The soon-to-come launch of Alberta’s open, regulated gambling market and if that could be the catalyst for other Canadian provinces to follow suit.

• Four years of Ontario’s open, regulated market.

• How the use of data and technology has evolved.

• The impact of prediction markets on the U.S. gambling scene.

And more.

Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC 2 compliant full-service iGaming platform partner. Learn more at bedegaming.com

Worth A Watch & Listen

Our most popular Gaming News Canada shows from the past few months.

• U.S. gambling battles & Canada’s market shift 🎙️ 🎥

• Sportradar doubles down on data, deals and iGaming 🎙️ 🎥

• Canada’s Esports Betting and Integrity Landscape 🎙️ 🎥

• How geolocation, AI and regulation are reshaping iGaming in Canada 🎙️ 🎥

• The World’s best curlers get ready to rock 🎙️ 🎥

• Alberta’s Path to Regulated iGaming 🎙️ 🎥

The annual gathering of the Canadian gaming industry in our home and native land has a new name but is bringing back the best and the brightest minds for the SBC Summit Canada.

The Metro Toronto Convention Centre is once again the site for the 2026 summit, to take place May 19-21. Register today using the PARLEHPARTNERVIP code and receive a 40% discount on your VIP pass.

Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.

To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

Read more