Atlantic Lottery is looking at the numbers upside down

The new CEO of ALC is looking to reduce the percentage of Atlantic Canadians betting with unregulated sites from 66% to 50%. But wouldn't following Ontario's lead be better for consumers?

Dallas McCready, the new CEO of the Atlantic Lottery Corporation (ALC), had some interesting comments recently in Canadian Gaming Business about a five-year strategy to increase the ALC’s market share from about 33% to 50% vis-à-vis the non-legal grey market. Of course, any increase of the market share for the lone regulated online operator in the regio…