Listen on your preferred podcast app.
As the boom in women’s sports continues, led by Caitlin Clark’s arrival to the WNBA, the inaugural season of the Professional Women’s Hockey League, and Nelly Korda’s dominant season on the LPGA Tour, BetMGM has seen that rising tide impact its sports betting handle in a bullish manner.
Scott Woodgate, the company’s Vice President in charge of Canada, and PR Manager – Data Insights John Ewing appeared on the Gaming News Canada Show to provide thoughts and metrics on the increase in betting on women’s sports, and the rise in female bettors. Ewing dug into BetMGM’s announcement earlier this year there was a 51-per-cent increase on women betting on the Super Bowl – thanks in some part to the Taylor Swift effect – compared with the 2023 NFL championship game. Ewing answered our question about the habits of female bettors.
Both Ewing and Woodgate also got into the impact of increased attention around women’s sports on BetMGM’s product, including customers being invested in Clark during NCAA March Madness and in her rookie WNBA season with the Indiana Fever. “We reflect the interest from bettors,” said Ewing, who, with Woodgate, spoke about the similarities between sportsbooks and media when it comes to women's sports.
Woodgate provided his perspective on the current state of regulated gambling in Ontario, and the prospect of Alberta becoming the next Canadian province to open its door to legal operators. Alberta’s iGaming Evolution is among the panels at the June 18-20 Canadian Gaming Summit, with Patrick Harris guiding a conversation between TRM Public Affairs President, Entain senior executive Martin Lycka, and BetMGM Vice President, Strategy & Development Witek Wachinski.
🎙️ Worth A Listen
Our most popular Gaming News Canada shows from the past few months.
OLG Leaders Continue to Push Ahead on Equity, Diversity and Inclusion - LISTEN
iGaming Ontario wins court case, the case for gaming tax hikes, and more - LISTEN
Mkodo's Stuart Godfree on geolocation technology, regulation navigation in Ontario and beyond, and the art of AI - LISTEN
CEBL commissioner, deputy commissioner on 6th season, sports betting education, and its partner BetVictor - LISTEN
Parleh Media Group leaders on three years of innovation and lessons learned - LISTEN
Jontay Porter's NBA Ban: Valuable Lessons Learned - LISTEN
Catching up with Canadian Gaming Association head honcho Paul Burns - LISTEN
PointsBet Canada CEO weighs in on state of sports betting and igaming biz, and what’s next - LISTEN
Join us at the Canadian Gaming Summit, Canada’s premier gaming and betting event, taking place June 18-20 at the METRO TORONTO CONVENTION CENTRE, TORONTO.
With an anticipated attendance of over 3,000 industry professionals, this three-day summit promises unparalleled opportunities for learning, business connections, and networking. Don't miss out on this must-attend event!
Secure your tickets now at canadiangamingsummit.com and use promo code PARLEHPARTNERVIP to receive $300 off your ticket price.
You’re invited to participate in the live Gaming News Canada Show every Thursday afternoon and become a featured guest on our podcast, released every Friday.
Stay up-to-date with the latest news by following us on LinkedIn and Twitter, ensuring you never miss out on breaking updates.
To discuss our coverage of your company's news and announcements and to become a sponsor of our newsletter and podcast, please contact steve@gamingnewscanada.ca.
Share this post