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As the Northern Super League enters Week 21 of its inaugural season, we caught up with the President of the new Canadian professional women’s soccer fold, Christina Litz.
Litz, who’s spent time at the Canadian Football League head office, Woodbine Entertainment and True North Sports and Entertainment during her career in the sports industry, talked about her journey from law school at the University of Manitoba and legal work at Bell Media and Telus before moving into the intersecting worlds of digital business and sports. She answered the questions from host Steve McAllister about joining NSL founder and former Canadian national soccer team standout Diana Matheson, and the challenges and opportunities in getting the new league off the ground and the NSL’s place in the long-awaited growth of professional women’s sports in North America. That included a reference to the impact Caitlin Clark has had on the landscape just before Nike announced its new logo partnership with the WNBA superstar.
The NSL and Litz, as has been the case with major professional sports leagues since the overturning of the Professional and Amateur Sports Protection Act (PASPA) in the U.S., and the passing of Bill C-218 in Canada, are trying to seize the opportunities around the new world of legal sports betting – especially of the online variety. Litz talked about the NSL’s efforts to partner with data companies and sportsbooks with an eye on expanding engagement around the league, its six teams, and its players.
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