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On the fourth day of Alberta’s new regulated sports betting and online gaming market, Steve McAllister welcomed back to the Gaming News Canada Show the Chief Executive Officer of the Alberta iGaming Corporation, Dan Keene.
Keene talked about the busy countdown to the July 13 market opening and 18 operators being ready to make available to Alberta some 22 websites on Day One.
Among the topics also discussed:
The collaboration involving all stakeholders to get Canada’s second regulated marketplace up and running.
How the western Canada province has benefited from the four-year-old Ontario model.
The keen interest of operators, suppliers and providers to participate in Alberta and the timing for more operators to come on board.
AiGC’s focus on proactively communicating its mandate and its commitment to social responsibility.
The corp’s relationship with AGLC.
When you can expect to see metrics from the new market.
McAllister also asked Keene for his reaction to the concerns already being written and talked about advertising and problem gambling.
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Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.
As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.
For more on GBG Plc, visit our website.
What Ontario’s experience can teach Canada’s next regulated market
More than three years after the launch of Ontario’s regulated online gaming market, the industry has evolved significantly. Increased competition, greater player choice, and enhanced responsible gaming measures have helped shape one of North America’s most closely watched iGaming jurisdictions.
For Betty, those lessons are especially relevant as Alberta prepares to open its own regulated market.
“Ontario has shown what’s possible when operators compete on product, experience, and player trust,” says Chavdar Dimitrov, CEO of Betty Gaming Canada. “The market has matured considerably over the past three years, and we’re excited about the opportunity to bring those learnings to Alberta as the province prepares to enter its next chapter.”
As Canada’s regulated gaming landscape continues to evolve, operators, regulators, and players alike will be watching closely to see how Alberta builds on the foundation Ontario has established.
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