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John Levy on life After PENN, Ontario’s rise & theScore’s legacy
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John Levy on life After PENN, Ontario’s rise & theScore’s legacy

Episode 155

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It had been a while since John Levy last spoke when he appeared last month at the NEXT.io Summit in New York. He had a few things to say about the departure of himself and sons Aubrey, Noah and Benjie from PENN Entertainment some 14 months ago, more than 2 ½ years after PENN acquired theScore in 2021.

We’ve been giving it the old college try to get the elder Levy back on the podcast, and we finally succeeded this week as Ontario’s open, legal sports betting and igaming industry recognizes its third anniversary. Our conversation included a trip down memory lane before single-event sports betting was given legal blessing by the federal government, and your humble host read a quote from Levy in a May 2021 Toronto Star column about legal online gaming coming to the true north, strong and free,

Levy spoke about theScore’s success in Ontario, both pre- and post-PENN ownership, the company’s partnerships with the Toronto Blue Jays and Golf Canada, and some overall thoughts about the province’s legal gaming market, advertising and marketing strategies, the ongoing efforts by the industry around responsible gaming and the challenges/opportunities ahead in Ontario, Alberta and beyond.

He also (somewhat) answered our question about what’s next.


On April 4, Ontario's iGaming market will celebrate its third anniversary. With over 50 operators and 80 websites, there is much to commemorate. The Canadian Gaming Association (CGA) extends its congratulations to its members, as well as to the Government of Ontario, the Alcohol and Gaming Commission of Ontario (AGCO), and iGaming Ontario (iGO). Ontario has established itself as a successful and stable market that prioritizes player health and responsible gambling while offering consumer choice. The continued interest from operators in obtaining licences, hiring personnel, and opening offices highlights the robustness of our model.

We commend the collaborative efforts within this industry, as well as the continuous innovation and advancements being pursued by numerous stakeholders, the CGA included.

In the following weeks and months, we will provide updates on several initiatives: harmonizing provincial standards for tariff management, advocating for modern Anti-Money Laundering (AML) regulations in Ottawa, and introducing our responsible gambling guidelines. If you’re interested in joining the CGA, please contact admin@canadiangaming.ca.


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To discuss our coverage of your company's news and announcements and to become a sponsor or advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.

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