NFL season brings blitz by sportsbooks

As expected, the start of America's four-down football season this evening has lit the fuse on another round of advertising and marketing campaigns. We (try to) cover it all.

In this issue:

• Are you ready for some football?

• In case you went AWOL last week

• Pass the Salz and pepper

• The Company Line - Props.cash

Hey, we’re back for our weekly Twitter Spaces rendezvous this afternoon at 2 ET. Please join us for an hour of conversation and debate about the top stories in this newsletter. And, if you’re a business trying to get your bra…