Q and Eh: Mark Harrison, marketing and sponsorship leader, unplugged
Q and Eh is The Parleh's feature interview series, with insights from Canadian leaders shaping the sports betting landscape in Canada.
Like pretty much everything in our lives over the past 12 months, the lay of the sports sponsorship land has been disrupted during the COVID-19 pandemic. If you’re selling for a professional sports franchise today, there are no luxury suites, no VIP tickets, no concourse signage, booths or kiosks. That’s a two-hander to the solar plexus when it comes to…
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