Q and Eh: Mark Harrison, marketing and sponsorship leader, unplugged

Q and Eh is The Parleh's feature interview series, with insights from Canadian leaders shaping the sports betting landscape in Canada.

Mar 18, 2021

∙ Paid

Like pretty much everything in our lives over the past 12 months, the lay of the sports sponsorship land has been disrupted during the COVID-19 pandemic. If you’re selling for a professional sports franchise today, there are no luxury suites, no VIP tickets, no concourse signage, booths or kiosks. That’s a two-hander to the solar plexus when it comes to…

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