The first uninterrupted payment experience in Canadian iGaming
In a crowded market, smart payment solutions give iGaming and sports betting platforms a competitive edge by driving conversions and attracting users.
The $82 Billion Opportunity
Ontario’s regulated iGaming market has been booming. Now in its third year, it’s not only a global case study in innovation but also a signal of where the industry is headed. In Year 3, the province saw $82.7 billion in total wagers and $3.2 billion in gaming revenue, according to iGaming Ontario. And with more provinces exploring regulation, the market is only set to grow.
But growth brings new pressure. As more operators enter the space, standing out means offering more than just games—it means delivering speed, ease, and most importantly, uninterrupted play. Slow or clunky payments can send players elsewhere.
With seamless play a must-have, Paramount Commerce has introduced In-game Top-ups—Canada’s first uninterrupted payment experience for iGaming and sports betting operators. It’s designed to let players add funds without ever leaving the action, keeping them engaged and helping platforms stay competitive in a rapidly growing market.
The Need for Speed: Why Payments Matter More Than Ever
In the era of real-time betting, speed isn’t just a luxury—it’s a necessity. As Sereena Boparai, Chief Revenue Officer at Paramount Commerce, puts it: “Real-time betting creates real-time expectations. If a player sees an opportunity and can’t fund their account in time, that moment and their trust are gone.”
This insight is backed by data: a PayNearMe study found that 27% of players who experienced deposit or withdrawal issues cited this as their main reason for abandoning a betting app. With live betting now accounting for a significant share of Canadian sports wagers, the demand for instant, real-time payments is only intensifying.
The Uninterrupted Payments Revolution
Traditional payment flows force players to exit games, navigate to a cashier page, and reauthenticate—a process that can be time-consuming during live games. Paramount’sIn-game payments, powered by Interac’s Preselect API, eliminate these friction points:
● Embedded “Top Up” Button: A seamless button inside the game interfaceconnects directly to Interac for instant funding, with no need to go to the cashier page.
● Balance Boost Prompt: AI-driven prompts appear during live bets or low-balance moments, allowing players to top up in one click without leaving the action.
● QR Code Top-ups: With QR Code payments, players pay in seconds on desktop using their bank app, no app switch, just more game time.
Key Metrics That Improve with Better Payments: Smarter payment experiences directly impact the numbers that matter most:
● Increase average game rounds per user
● Boost average deposits per user
● Drive higher player turnover
● Grow average active player days
● Improve deposit conversion
● Extend average session length
The Benefits for Operators: Upgrading your payment experience pays off:
● Increase player retention by reducing friction
● Extend session times with uninterrupted play
● Capture more deposits during high-intent moments
● Improve user satisfaction with a seamless payment journey
● Stay competitive in a growing, regulated market
“This isn’t just about speed—it’s about preserving immersion,” explains Sereena Boparai, Chief Revenue Officer at Paramount Commerce. “When a player is locked into a live NHL game or blackjack round, even a 10-second delay can cost operators that customer forever.”
Future-Proofing: Scalability as a Strategic Imperative
Looking ahead, as new provinces such as Alberta prepare to regulate iGaming, operators must ensure their platforms are not just fast and compliant but also scalable. The ability to handle increased traffic, work with banking partners, and adapt to evolving regulatory requirements is crucial for sustained success.
Paramount Commerce is already working with some of the top iGaming and sports betting operators in Ontario, and they’re built for scale. With uninterrupted payments, strong branding options, and a flexible setup, Paramount helps operators stay one step ahead, even as the Canadian iGaming market keeps evolving.
See It Live at the Canadian Gaming Summit
Want to experience the future of payments firsthand? Visit Paramount Commerce at the Canadian Gaming Summit (CGS), booth A130, for a live demo of their in-game top-up solution. You’ll get to test the real-time deposit flow, chat with payment experts, and even enter to win a Steam Deck console.
Also, don’t miss our CRO, Sereena Boparai, as she joins the Payment Leaders Panel: Tech in 2025 on June 19 at 11:00 AM EST. She’ll be sharing insights alongside other industry leaders on how operators and providers can bridge the gap—building trust, loyalty, and long-term engagement through next-gen payment technology.
Learn more about Paramount Commerce at paramountcommerce.com.