The sportsbooks go on an ad spending spree
Two weeks into the NFL season, big bucks are being spent by the books as single-game sports betting takes off in the U.S. It’s a sign of what’s to come in the Great White North.
In this Thursday’s edition of The Parleh newsletter, we look at the advertising money being spent by sportsbooks south of the border over the first two weeks of the NFL season and the potential impact on the Canadian sports and media landscape when regulation of single-event sports wagering gets a foothold in Ontario. We also speak with Rhea Jankowski f…
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