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Some 30 days before the inaugural event of the Rock League begins at the Mattamy Athletic Centre in Toronto, The Curling Group co-founder/CEO Nic Sulsky made his long-awaited return to the Gaming News Canada Show presented by Bede Gaming.
Since creating The Curling Group with partner Mike Cotton in April 2024, Sulsky and his TCG colleagues have acquired the Grand Slam of Curling from Sportsnet, given that series a major makeover and created Rock League – a series with six mixed-gender teams featuring the best players from around the world. Next month’s series debut in the city below Barrie will come on the heels of an Olympic Winter Games that parlayed competition and controversies into a highly engaged event for curling fans, sports fans and sports bettors.
Sulsky spoke with us about the impact of the Milan/Cortina Games curling event on the sport and its athletes, the feedback he has received from the athletes on The Curling Group’s promotional efforts (including the ultra-popular Grand Slam of Karaoke), the continued efforts to grow the game around the world, and sports betting’s place within TCG’s marketing strategy.
Also, we asked Sulsky, one of the first senior executives to be hired in Ontario’s open and regulated sports betting and igaming market when he joined PointsBet Canada as Chief Commercial Officer in June 2021, for his thoughts on the recent action taken against his former employer by The Alcohol and Gaming Commission of Ontario. And, of course, Sulsky and Steve McAllister had a chin wag about the incoming open market in Alberta.
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