TheScore Bet key to PENN Entertainment’s Canadian success story
The U.S.-based operator confirms Canada is going to be its “strongest margin market in North America” thanks to its Ontario-born and based subsidiary. Also, there's more bad news at Rivalry.
Given its drama in the U.S. over failed partnerships with both Barstool Sports and ESPN, PENN Entertainment has long seemed to have fared better in Canada thanks to the success of its Ontario-born, Toronto-based subsidiary theScore Bet. Now PENN’s CEO has confirmed that Canada is one of the company’s most successful markets.
During last week’s Q1 earnings call, Jay Snowden indicated Canada is going to be PENN’s, “strongest margin market in North America, driven by volume and market share and by tax rate, and the fact that you have iCasino and [online sports betting]. Canada for us is market number one from a margin and profitability perspective.”
In his Straight to the Point newsletter on Monday, Steve Ruddock said that’s mostly thanks to the performance of theScore Bet in Canada.
“In Ontario, theScore is one of the top operators,” Ruddock wrote. “Penn has called Ontario its #1 market, where it possesses around a 10% market share (per estimates), in a province that has 16 million residents, larger than any U.S. online casino state.”
From the report:
PENN’s optimism about Canada is also due to the promise of Alberta, which, like Ontario, will have legal online casinos – the real money-maker – and a fair tax rate. Also, Alberta is a strong market for theScore’s original sports media product. It should be noted that, a year ago, theScore laid off about half of its editorial staff, including 75 people based in Toronto. That, and other business decisions by Snowden and PENN leadership, drew the ire of theScore founder John Levy when he appeared on the GNCS last November.
“In Alberta, we feel really good about our launch,” Aaron LaBerge, PENN’s chief technology officer, said on the earnings call. “TheScore brand in Canada is very strong — it is the number one media sports brand in market. We have as many people on theScore in Alberta as we do in Ontario, so it is very strong.
“We have a full-scale marketing plan that starts in July. The date is no longer moving around — it is July 13. We will have a full-scale launch then. We are already in market with preregistration. We will be active from a brand and performance marketing perspective.”
Ditching both Barstool and ESPN to focus on theScore brand for its U.S. online sports betting platform – it has a separate Hollywood Casino branded app south of the border – is also paying dividends for PENN, wrote Dustin Gouker in his The Closing Line newsletter.
“[Last] Thursday marked Penn Entertainment’s first full quarterly earnings report after moving on from ESPN Bet to theScore Bet brand in the U.S. late last year,” Gouker wrote. “The market liked what it heard — both on the retail and online businesses — as Penn stock was up 15 per cent intraday.”
Also, PENN’s focus on states that have both sports betting and online casinos – using the former to funnel to the latter – is also showing promise for the company.
Ruddock wrote, “As Citizens said in an investor note following [PENN’s earnings] call, ‘We commend PENN’s focus on investing in Canada and U.S. states with both iGaming and sports, while letting the large operators fight for share in the sports betting-only states. The strategy closely mirrors Rush Street and Caesars, which are in the middle innings of highlighting that investing in core, higher-quality customers will allow for long-term EBITDA growth.”
Through it all, Canada is increasingly a prime market for PENN.
“We are doing more of the right things, and we expect to deliver market share results in Alberta that look very similar to what we have generated in Ontario, where we continue to have momentum,” Snowden said on the call. “Our story may be a bit unique in that Canada is really driving a lot of our results.”
Speaking of Snowden, Matthew Waters of Front Office Sports reported Monday that the PENN boss will have his compensation trimmed by 31% in 2026 at the request of shareholders.
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Rivalry continues to flounder with more front-office departures
Meanwhile, another Toronto-based online gambling operator is floundering.
Rivalry, which ceased operations in Ontario in February, is down to just one executive – founder and CEO Steven Salz – after last week’s announcement of a mass exodus of five other executives.
Salz’s co-founders Steven Isenberg, Ryan White and Kevin Wimer have departed Rivalry, as well, as board fellow board member Stephen Rigby and chief financial officer Demi Abidogun-Benson. A press release indicated the board and management changes are part of Rivalry’s “ongoing operational transition.”
ICYMI, the company announced in February a “significant reduction in operating activity”, including pausing player activity and beginning the process of player withdrawals.
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Bede Gaming expands Ontario business with PointsBet Canada partnership
Three weeks after announcing the launch of an updated app through an existing partnership with OLG, the august sponsors of this corner have landed another Ontario dance partner.
This morning, whilst we were waiting for our coffee to finish brewing, word landed that Bede Gaming is giving a helping hand to PointsBet Canada for its new casino aggregation and bonusing platform. From the news release:
The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.
This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.
Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.
The multi-year agreement includes a “shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada”.
“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Bede CEO Colin Cole-Johnson. “Our partnership model means that we mobilize to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution.
“Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”
From PointsBet Canada boss Scott Vanderwel: “Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement. I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
Canadian Lottery Coalition appoints Molly Cormier as its new executive director
The Canadian Lottery Coalition (CLC) has announced the appointment of Molly Cormier as its executive director. Cormier comes to the CLC from the Atlantic Lottery. She has, “extensive experience in public relations, marketing, and policy engagement within Canada’s regulated gaming sector,” has worked for the New Brunswick government and is also a former journalist.
“Molly brings the experience, leadership and judgment the Coalition needs as governments and regulators confront growing challenges around gambling advertising and consumer protection,” said Dallas McCready, president and CEO of the Atlantic Lottery and a member of the CLC executive board. “She understands the urgency of supporting player health, especially in the face of clear gaps in federal law and enforcement.”
The CLC is a pan-Canadian alliance of provincial lottery corporations – Atlantic Lottery, Loto-Québec, Manitoba Liquor and Lotteries, and British Columbia Lottery Corporation – that hold the authority to manage and operate gambling in their respective provinces. The coalition had been operating without an executive director since last fall when Will Hill decided against renewing his contract.
“I am pleased to join the Coalition at a time when the need for clear, coordinated national policy to protect player health, especially among young Canadians, has never been greater,” said Cormier. “My priorities will be to address gaps in federal legislation and regulation related to the promotion and advertising of online gambling, particularly sports betting; respond to the continued proliferation of illegal online gambling websites in Canada; and strengthen collaboration with governments, regulators and industry stakeholders. Canadians should be able to clearly distinguish between legal, accountable gambling options and offshore sites that operate outside Canadian and provincial laws and public safeguards.”
Cormier made her first “public appearance” on the CBC Cross-Country Checkup program Sunday when she joined Canadian Gaming Association president/CEO Paul Burns and Campaign to Ban Gambling Ads chair Bruce Kidd for a segment with host Ian Hanomansing on the debate about sports betting advertising.
Trump doesn’t like prediction markets?
One should always take what U.S. president Donald Trump says with a big heap of good old Canadian-based Windsor Salt. But, it’s interesting to note that Trump said last week he’s not a fan of prediction markets.
“The world, unfortunately, has become somewhat of a casino,” Trump said. “You look at what’s going on all over the world, in Europe, and every place, they’re doing these betting things. I was never much in favor of it. I don’t like it, conceptually. But it is what it is… I’m not happy with any of that stuff. But they have all these different sites. They have predictive markets. It’s a crazy world. It’s a much different world than it was.”
His comments came after a U.S. soldier was indicted for allegedly using inside information to cash some $400,000 in trades on Polymarket around the timing of the U.S. military’s capture of former Venezuelan president Nicolas Maduro.
Considering there have been accusations that those close to the Trump administration have profited from what is, in effect, insider trading on the timing of the president’s announcements, the president’s words could be a sign he wants to rein in prediction markets.
Last Friday, the day after the soldier’s indictment, Michael Selig, the chair of the Commodity Futures Trading Commission told Front Office Sports, “It’s certainly the case that we need to put rules and regulations around these markets… We can’t have them be the Wild West. That’s why we’re taking action. That’s why we’re moving quickly to make sure there’s guardrails.”
Still, Selig did stress to Front Office Sports that “it’s not the government’s role to decide what Americans can trade, only to regulate those markets.”
The annual gathering of the Canadian gaming industry in our home and native land has a new name, but is bringing back the best and the brightest minds for the SBC Summit Canada.
The Metro Toronto Convention Centre is once again the site for the 2026 summit, to take place May 19-21. Register today using the PARLEHPARTNERVIP code and receive a 40% discount on your VIP pass.
Research doctors discuss Alberta, Ontario findings on Gaming News Canada Show
The most recent episode of the Gaming News Canada show, presented by Bede Gaming, features host Steve McAllister speaking to two of the leading voices in the research on sports betting advertising.
McAllister was joined by Dr. Andrew Kim, psychology professor at Toronto Metropolitan University and Canada Research chair in addictions and mental health comorbidity, and Greo Evidence Insights chief research officer Matthew Young. The pair discussed the findings of research conducted in Alberta and Ontario about the impact of sports betting ads, particularly on men under the age of 30.
You can listen to the show here or watch a video of the conversation here:
People on the Move
Dan Keene has the interim tag removed from his Chief Executive Officer position with the Alberta iGaming Corporation.
Ex Entain senior executive Sameer Dean is appointed Chief Operating Officer at Sportradar.
Mike Cormack departs NorthStar Gaming and his Head of Content position, a couple of months after the operator let go its editorial team. Written sports betting content by the editorial team had also been published on the Toronto Star website, but that’s no longer the case (although there remains online casino content on the Star Sports vertical.
Former Bragg Gaming content chief Doug Fallon launches Beyond Wild Games and will serve as the new company’s Managing Director.
Speaking of Bragg, ex Aristocrat and Pariplay VP Doina Stefanescu joins BG as Vice President, Content Delivery.
Ex LeoVegas Group and Superbet guy Vedran Karaman is among the co-founders of iGaming startup Koom Games and will serve as the company’s Chief Operating Officer.
Kateryna Oliinyk is promoted by Playson to Chief Financial Officer.
Games Global promotes Sean Doyle from Head of Aggregation to Head of Canada & Africa.
The acquisition of Tipico by Banjay Group means Axel Hefer is taking his leave as Chief Executive Officer.
Pragmatic Solutions promote Michael Wallington to Chief Product Officer. Lloyd Lemmon is leaving the company and his role as Director of Legal and Compliance.
Barry Orr, ex of Flutter and Betfair, is appointed Chief Marketing Officer at Solas Compliance.
Dan Levy is replacing Pascal Chaffard as Chief Financial Officer at FDJ United.
Yiannis Stavroulas is appointed Chief Product Officer at Novibet.
Kane Purdy, the Managing Director at Gamesys, is named Chair of the UK Betting and Gaming Council.
Justin Kerestes has a new role at Fanatics as Chief Technology Officer – Fanatics Core.
Former Aristocrat sales director Kristin Orcutt is appointed Vice President of Sales – East and Caribbean at IGT.
Receiving promotions at Eeze are Aarti Carl (Chief People Officer), Kurt Vella (Chief Legal Officer) and Shaun Cini (Vice President of Finance).
Betsson Group promotes Brandon Vella to Head of Engineering.
George Gerakanakis is promoted to Head of Acquisition at Campeon Group.
Matt Smith, ex of IGT, is named Vice President of Marketing and Product Strategy at Ainsworth Game Technology.
Ambra Cristaldi, ex of Better Collective, is named Head of Product Delivery at Growth Leads.
Wei Yue bids adieu to Ubisoft Montreal and his Esports Director role.
Paysafe promotes Ivona Gavrilova to Senior Director, Global Talent Acquisition.
Kizzie Fenner, ex of evoke, is appointed Group Director of Compliance at Betfred.
Casumo promotes Madeline Liautaud to Head of Affiliates.
Playtech promotes Fredrik Sylvander to Senior Commercial Director.
Shaun McAllister, formerly of Warner Bros. Discovery, joins Better Collective as Director of Ad Sales, UK & Europe.
OLG names Jessica Nyugen as Senior Player Outreach Specialist.
PointsBet Canada promotes Meaghan McLean to Senior Manager, Payments and Fraud, Ifrah Naeem to Team Lead – Compliance and Responsible Gaming, Cienna Burton to Senior Manager, Customer Operations and Kristine Joie Buquiron to Senior Finance Manager.
Woodbine Entertainment names Shelby Leon as Manager, Sports Betting and Wagering Marketing.
Dani Miller departs here Senior Technical Recruiter gig at FanDuel to join Imprint in the same role. Dan Orelowitz, meanwhile, comes on board FD at its Toronto offices as Commercial Senior Associate.
Holden Schreiber comes on board at BetMGM as Senior Finance Analyst.
Former Gambling.com Group guy Shane Morgan joins Raketech as a Key Account Manager.
Johnny Allegra, ex of PressEnter Group, is named Casino Coordinator at ComeOn Group.
Erin Singh is promoted to Network Engineer at bet365 while Myles Sophanavong is appointed as a Trading Assistant.
SBC promotes Harvey Metcalf to Business Insights and Media Operations Manager.
Jani Huuhtanen has a new gig with Electronic Arts as Game Designer, EA Sports NHL. Rohini Thippeswamy is appointed Development Manager.
The Athletic was first to report last Friday that Jim France will be replaced as CEO of NASCAR by current President Steve O’Donnell.
Among the latest departures from ESPN is Ilan Ben-Hanan, Senior VP of Programming & Content Strategy.
Brendan Darr exits Sirius and joins Sports Cards Nonsense Media Network as Vice President of Editorial and Production.
Daniel Spadafora leaves Bruce Power to join Corus Entertainment as Vice President and Head, People and Culture.
Current Tennis Nova Scotia CEO Brad Lawlor is leaving the organization to take on the same role with Sport Nova Scotia. His new duties begin in June.
Former Bell Media and Canadian Olympic Broadcast Media Consortium legal guy Toby Lang is appointed to the Board of Directors at Rugby Canada.
Sport Calgary appoints Candice Goudie as President.
Amazon Prime is bringing on board Kayla Grey as a WNBA Sideline Reporter.
Shalya Kelly, ex of CBC/Radio-Canada joins Ottawa Rapid FC of the NSL as Director, Digital Marketing.
Emily Giambalvo joins The Athletic as a Data Reporter while Mark Kim leaves the media company and his Senior Social Media Editor position.
Gurshan Lidder is promoted to Manager, Media Integrations at MLSE.
Ziyan Hemani, ex of NBA HQ, joins Tennis Canada’s Toronto offices as an Account Executive.
John Aceti is promoted to Business Development Manager at Bespoke Sports & Entertainment.
CFL HQ welcomes Kae Allison as Coordinator, Global Partnerships.
Classified (Jobs) Information
On the Home Front
PointsBet Canada is in need of a Legal Counsel.
There’s an opportunity for a Head of Casino to be based in our home and native land.
Atlantic Digital is hiring a Head of Commercial.
Venture Labs is looking for a Country Manager (Ontario/Canada).
The newish Alberta iGaming Corporation is searching for a Manager, Anti-Money Laundering Reporting.
BCLC has a hybrid opportunity out of Vancouver of Kamloops for a Senior Specialist, Social Purpose and Engagement.
Manitoba Liquor & Lotteries is looking for a Controller – Corporate.
Loto-Québec is seeking a Compliance Analyst – Suspicious Transaction Reporting.
The Saskatchewan Indian Gaming Authority has an opening in Saskatoon for an iGaming Growth and Product Officer.
FanDuel is hiring for its Toronto offices an AML and Sanctions Operations Manager.
DraftKings has a remote opportunity in Canada for a Manager, Integrated Marketing.
Sony Interactive Entertainment has a contract position available in Mississauga, ON., for a Campaign Marketing Manager.
WPP Media is searching for a Director, Media Planning to work in Toronto.
CBC is seeking a Producer for its Power and Politics show. The Corp is also looking for Journalists to do the reporting thing for its new Peel Region venture, also for a Senior Reporter and for a Marketing Manager – Entertainment.
The Winnipeg Sun is looking for a Sports Reporter.
Canada Soccer is in the market for a Manager of Safe Sport and Integrity Programs. The national sports body is also looking to fill some spots on its Board of Directors.
Lacrosse Canada is on the lookout for an Executive Director.
Canadian Sport Institute Ontario is searching for a Chief Medical Officer.
Rugby Canada has a remote opportunity for a Marketing and Communications Coordinator.
Soccer Nova Scotia is looking for a Communications Coordinator.
Compass Group Canada is seeking a Director of Retail to oversee Golf Canada’s e-commerce business.
The PWHL Ottawa Charge are looking for a Grassroots Team Leader.
South of the Border
Yaspa is seeking for its Atlanta office a Director of Enterprise Sales – U.S. iGaming.
Hard Rock Digital has a remote opportunity for a Director, Sportsbook Promotions, a Senior Manager – Casino CRM Analytics, an Associate – AML and a CRM Market Developer.
Las Vegas-based Bluberi is hiring a Senior Game Mathematician.
MGM Resorts International has an opening for an Entertainment Marketing Specialist – Corporate in Las Vegas.
DraftKings has a remote opportunity for a Senior Director, Brand & Strategy and a Senior Lead Trading Strategist.
Treasure Island Resort and Casino in Welch, Minn., has need of a Table Games Operations Manager.
The UNLV International Center for Gaming Regulation requires a Program & Marketing Manager.
ESPN is looking for a Managing Producer, Content Lab.
The NBA’s business operations and administration department is hiring a Lead Investigator.
There’s a hybrid opening at Aristocrat’s Quincy, Mass., offices for Marketing QA Coordinator.
Robinhood is on the lookout for a Fraud Investigations Lead.
Wanted at Red Bull Media House: a Director, National Creator Marketing.
The Detroit News is on high alert for a Sports Editor.
The San Jose Sharks are seeking their next Vice President, Marketing.
The Minnesota Wild are in the market for a Director of Content.
NWSL club Gotham FC is searching for a Director, Growth Marketing.
The NHL is hiring a Manager, Integrated Solutions.
The Los Angeles Kings are looking for a Manager, Digital Marketing.
Seattle Sounders FC/Seattle Reign FC are in hiring mode for a Senior Manager, People Programs & Experience.
FloSports is looking for a Content Manager, FloHockey.
There’s an opening for a Paid Media Manager at Bauer Hockey.
PFF Enterprise is offering part-time gigs for a Data Collector – Football.
Across the Ponds
Pinnacle is hiring in Valletta a Head of Fraud and Payments Processing.
Soft2Bet is seeking a Business Development Director to support its Latin American operation.
In London, Trustly is on the hunt for a Senior Account Manager.
Wanted at Playtech: an Investor Relations Manager.
BETBY has need of a Senior Graphic Designer.
In Lisbon, ela Games is hiring a Product Marketing Manager.
LeoVegas Group is beefing up its Data & Analytics team and is also looking for a Sportsbook Integrity & Control Analyst.
Push Gaming is looking for a Senior Account Manager to lend a hand to its business in Latin America.
Silverspin is in the market for a Senior Affiliate Manager – Sportsbook.
Stakelogic has a spate of job positions up for grabs.
ComeOnGroup has a maternity leave contract for a Responsible Gaming Analyst.
Malta-based highbet has an opening for a CRM Executive.
ComeOn Group is searching for a couple of Data Engineers.
The International Tennis Integrity Agency has an opportunity for a Project Manager.
Ukrainian IT company AWERTI is hiring a Sales Manager.
Slotegrator is seeking an Editor.
UK-based SailGP is looking for a Head of Marketing – EMEA.
Nike is hiring a Senior Professional, Communications for Southeast Asia and India.
Reading and Reflecting
Kambi continues to gain a foothold on the Canadian gaming marketplace, announcing agreements this morning with BCLC and Atlantic Lottery to provide its sportsbook technology. In January, OLG launched a new and improved Proline product through its partnership with Kambi.
Osler legal guy Matthew Burgoyne wrote about the challenges faced by regulators in our home and native land around prediction markets.
Given its current investment in the WNBA and the PWHL, Tuesday’s announcement that FanDuel is spending sponsorship dollars on the Toronto Tempo as the WNBA expansion team’s online sports betting and casino partner makes complete sense. Tempo exec Lisa Ferkul and FanDuel VP Tom Burdakin spoke with The GIST about the new partnership.
William Johnson of Vancouver Tech Journal did some reporting on the movers and shakers of the city’s gaming industry.
Ontario operator Delta iGaming is getting together with online casino games provider Play’n GO.
Air Dice chief BD guy Erkki Nikunen did the Q and A thing with James Ross of Canadian Gaming Business about the company’s preparations to do business in Ontario.
Inspired Entertainment has been approved for a licence to thrill in Alberta.
BetMGM is getting together with Blueprint Gaming to unveil the Game of Thrones slot product in Ontari-ari-ari-o.
Rush Street Interactive reported record quarterly results yesterday and also made reference to doing business in Alberta this summer.
The Canadian news satire publication The Beaverton delivered a tongue-in-cheek piece involving Ontario Premier Douglas Ford and FanDuel.
Rob Fletcher of NEXT.io covered the response from Sportradar boss Carsten Koerl to last week’s short seller reports that caused the company’s share price to drop quicker than everyone skating in the Stanley Cup playoffs. Yesterday, the company named a new CEO and announced its latest financial results.
The U.S. Institute for Strategic Dialogue is the latest group to dig into the connection between exposure to youth of gambling from advertising.
Good reading from the keyboard of Geoff Zochodne on the absence of prediction markets from Saturday’s Kentucky Derby.
Speaking of the sport of kings, Dan Wolken of Yahoo Sports examined the impact algorithms are having on the betting part of horse racing.
Former NBA player and assistant coach Damon Jones pleaded guilty yesterday to his role in a gambling scandal.
ESPN’s David Purdum has the deets on a point-shaving plot involving the men’s basketball team at Fordham University back in 2024.
A proposed betting reform bill in Colorado is removing the prop bets ban but keeping the credit card gan.
A trio of political candidates in the U.S. of A. are in trouble with Kalshi over insider trading red flags.
Dan Waugh of Regulus Partners had some thoughts and layers on last week’s Westminster Hall Debate on gambling advertising in the UK.
A U.S. college football star has checked himself into a rehabilitation facility for a gambling addiction, ESPN’s Pete Thamel reported.
The Online Casino Gambling Bill in New Zealand is pretty much a done deal with up to 15 licences set to be auctioned to gaming operators.
Dustin Gouker, who’s been all over the ever-changing prediction markets story in the U.S. of A., appeared on CNN’s The Story Is With Elex Michaelson to talk about the latest allegation of inside trading involving – this one involving a U.S. soldier.
The President of the U.S. of A. appeared to have a change of heart/mind about prediction markets when asked about them last week.
And, the head honcho for the Commodity Futures Trading Commission defending his role as the regulator for prediction markets, speaking with Front Office Sports scribe Ben Horney.
New York’s Attorney General is taking legal action against Coinbase on allegations of illegal gambling.
Front Office Sports scribe Ben Horney reported on the tete-a-tete between Indigenous gambling bodies in the U.S. and predictions markets.
The latest piece on the social media idiots making threats to pro athletes over their lost bets, courtesy of The National’s Reem Abullei.
The ruling government in Brazil has called for a complete ban on gambling.
Finally, the legendary Warren Buffett didn’t mince words when asked for his thoughts and layers on legalized gambling.
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