Three years in, Ontario’s online gambling industry has exceed $7 billion in total gross revenue
iGaming Ontario released Thursday its peformance marketing report for Year 3. Revenue has grown 129% since the sector launched in April 2022.
In just three years, Ontario’s online gambling industry has produced gross revenue of $7.064 billion, total tax revenue of more than $1.4 billion and has grown revenue by 129% from year one through year three.
That’s just some of the conclusions from figures released Thursday by iGaming Ontario (iGO). The numbers complete the third fiscal year since the sector launched in April of 2022.
The three-year revenue breakdown is as follows:
Online casinos — $5.15 billion
Sports betting — $1.75 billion
Poker — $172.4 million
In fiscal year three (April 2024 through March 2025), the sector produced gross revenue of $3.21 billion, up 33.8% from year two ($2.4 billion) and up 129% from year one ($1.4 billion).
The breakdown by product in FY3 was:
Online casinos – revenue of $2.42 billion (up 36% from FY2 - $1.78 billion and up 157% from FY1 - $940 million).
Sports betting – revenue of $724 million (up 23% from FY2 - $590 million and up 67% from FY1 - $433 million).
Poker – revenue of $66.1 (even with FY2 - $66.1 million and up 64.4% from FY1 - $40.2 million).
Since launch, online casinos have commanded 73% of the total gross gaming revenue, followed by sports betting (25%) and poker (2%).
The online gambling sector is taxed at 20% in Ontario. That means taxes have grown 71.4% from $280 million in FY1 to $480 million in FY2, and a further 33.75% from FY2 to $642 million in FY3. Taxes have grown 129% from FY1 to FY3.
It’s important to note that these numbers do not include the revenue from online platforms of the province’s legacy brand operated by the Ontario Lottery and Gaming Corporation (OLG). Figures from previous years show the OLG commands around 20% of the market, meaning total Ontario online gambling revenue is much higher than the iGO figures report, especially since all of the proceeds from OLG operations go back to the province.
March 2025 figures alone show an increase in revenue of 5% from $280.1 million in February to $294.8 million in March. By product, online casinos were up 12.4% from $213.8 million to $240.3 million, sports betting was down 22% from $61.5 million to $47.9 million and poker was up 37.5% from $4.8 million to $6.6 million.
Since launch, the number of active player accounts has grown 283% from 277,000 to 1.061 million. The average revenue per active player account has grown 76% from launch ($158) through the end of FY3 ($278).
Also, the latest IPSOS study commissioned by iGO and the Alcohol and Gaming Commission (and noted in a LinkedIn post by the Canadian Gaming Association) reports that almost 84% of Ontarians are placing a wager of playing an online casino game on regulated websites. That’s up from 70% at market launch in April 2022.
Ontario is currently home to 49 operators (50 when you include OLG) offering more than 80 separate online gambling platforms.
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Burns on integrity on GNC Show
Canadian Gaming Association CEO Paul Burns joined host Steve McAllister on the latest Gaming News Canada Show podcast.
The two spoke about a variety of integrity issues and Burns shared his thoughts on three years of Ontario’s regulated market and what’s to come in both year four and in Alberta, which is due to launch its open online gambling sector early in 2026.
You can listen to the show here via your favourite podcast app or watch it here:
Content specialist Kevin Kennedy in the GNC Show spotlight
Our very own Kevin Kennedy joined host McAllister for the Gaming News Canada Show earlier in the week. The topic was the evolution of content and storytelling in the legal business of online sports betting and iGaming.
Kennedy is the director of creative strategy and partnerships for The Parleh Media Group, the parent company of Gaming News Canada. Kennedy is one of six partners that founded The Parleh. Since Ontario’s market launched in April 2022, Kennedy has led Parleh’s work on behalf of OLG, ProLine, Sports Interaction (Entain), Party Casino (Entain), BetMGM, BET99, FanDuel, Betano, NEO.bet, Wildz (Rootz), 888 (Evoke), BetVictor, and NorthStar Gaming.
You can listen to the show here via your favourite podcast app or watch it here:
After challenging months, is Rivalry now heading in the right direction?
Toronto-based online operator Rivalry says significant changes to its business operations are showing some positive signs despite net revenue being down significantly. That’s the word from a Canadian Gaming Business story by Tom Nightingale released last week before the holiday weekend.
Rivalry’s net revenue was down 71% year-over-year to $1.3 million in the quarter that ended March 31.
The operator said it has shifted to focus more on high-value and VIP players and streamlined operations.
Nightingale wrote that Rivalry has seen an increase in player value.
“Monthly active players grew by 9% in March 2025, following a similar increase in February 2025,” he write. “Since the operational shift, Rivalry’s average revenue per playing account in the Ontario market has nearly doubled compared to pre-overhaul levels.”
The operator has rebuilt its sportsbook, redesigned its casino offerings, expanded its crypto capabilities and rebranded its VIP rewards. It has also had three rounds of layoffs, as well as pay cuts at the executive level.
“We’ve built a stronger, leaner, and more focused Rivalry,” said co-founder and CEO Steven Salz. “Our Q1 KPIs are delivering tangible results that validate our strategic shift.
“The KPIs are telling the real story — user value is up, efficiency is up, and player engagement is the strongest we’ve seen in the company’s history … As sportsbook hold normalizes and our cost base becomes leaner, we believe we’re moving in the right direction.”
People on the Move
The Responsible Gambling Council announces a couple of promotions: Elaine McDougall to Senior Vice President, Strategy and Programs, and Tracy Parker to Senior Vice President, Accreditation, Advisory and Insights.
Mike Dreitzer is the new Chair of the Nevada Gaming Control Board.
Ed Andrewes, the former CEO of Resorts Digital Gaming, has launched iGaming Advisory Services LLC.
Glenn Schiffman, the Executive VP and Chief Financial Officer for Fanatics, joins the company’s board of directors.
Former DAZN executive John Gleasure is appointed as an independent non-executive director and chair elect at Playtech.
Christiana Yebra comes on board Staked AI as Fractional Chief Marketing Officer and Advisor.
GamesBeat appoints Gina Joseph as Chief Executive Officer and Dean Takahashi as Editorial Director.
Tom Flaherty joins Xpoint as Chief Financial Officer.
Sam Behar departs LeoVegas Group as its Director of UK and Sponsorship.
Barry Golombek departs MetaBet after almost 2 ½ years as the company’s Chief Revenue Officer to become the General Manager – U.S. at The Lotter.
Abu Koroma is the new Director of Product Engineering, Global at Yolo Group.
Daniel Colangelo says farewell to PointsBet Canada as Manager, Marketing Promotions & Incentives.
Jake Vernon says goodbye to the Minnesota Timberwolves as the NBA’s Chief Sales Officer and is appointed Chief Commercial Officer of the Buffalo Sabres.
Cherie Cohen is taking her Chief Revenue Officer title and talent from the World Surf League to X Games.
Jack Oliver, formerly of Xtremepush, joins Low6 as Commercial Director.
Aaron Broghamer has a new title at FanDuel Canada: Senior Associate, Responsible Gaming Compliance.
Taeler Rambo joins Gaming Laboratories International as a Senior Account Executive.
Joshua Smith bids adieu to theScore as Senior News Editor after being accepted into the Master of Journalism program at the University of King’s College.
Classified (Jobs) Information
The UK government’s Department for Culture, Media and Sport is searching for someone to chair its Gambling Commission.
PENN Interactive is in hiring mode for a Senior Director, Performance Marketing.
Hard Rock Digital has an opening in the UK for a Regulatory Counsel, and also for a QA Manager - Sportsbook. And. . . a Sportsbook Audit Manager.
Bet99 wants to hire a Frontend Developer, and a Compliance Associate, too. And oh yes, it’s hiring an Enhanced Due Diligence Associate.
For its offices in the city below Oro-Medonte, Pinnacle is hiring a Banking Relationship Manager.
FanDuel Canada currently has a quartet of job postings, including one for a Content Marketing Senior Associate.
PointsBet Canada has an opportunity for a Finance Intern.
Niagara Casinos is in the market for an Entertainment Programs Supervisor.
FanDuel has an employment opportunity for a Director, State Government Relations, and for a Fraud and Risk Associate.
Games Global is the market for a Head of Branded Partners.
Mohegan US is seeking a Responsible Gaming Compliance Analyst.
TheScore is searching for a Campaign Manager, and a Sportsbook Risk Trader.
Wanted by DraftKings: a Software Engineer – DFS, iOS Native to work remotely out of our home and native land.
Among the latest openings with Manitoba Liquor & Lotteries is one for a Business Solutions Architect.
Gambling.com Group is in the market for a Marketing Designer.
Pentasia is seeking candidates for a Casino Manager – Canada gig.
Riot Games has an opening for a Growth Content Producer.
Wanted by Sportradar for its new offices in Warsaw: an End User Support Specialist.
Kansas-based ShotTracker is seeking a Senior Software Engineer.
Nike is on the hunt for a Lead, Women’s Sports Operations.
The Athletic has a remote position available for a Senior Social Media Editor.
Canada Goose wants to hire a Vice President, Brand Image and Creative Services.
The folks in charge of staging the LA28 Olympics & Paralympics are on a seek-and-employ mission for a Head of Press.
The American Hockey League Belleville Senators have a couple of openings in its marketing department.
Red Bull is looking for a Specialist, Social Channels to work out of its Toronto offices.
Special Olympics Canada is hiring a Senior Manager, Partnerships & Business Development.
The Canadian Football League has a contract position for a Coordinator, Communications & Public Affairs.
The National Football League is on the lookout for a Manager, Social Content.
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