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The partnership between Bally’s and the Phoenix Mercury is most likely the curtain raiser for more deals involving women’s sports and the sports betting industry

Jul 06, 2021
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On this first full week of July, we return to our regularly scheduled programming.

In Thursday’s newsletter, we’ll take a deeper dive into the partnership between Bally’s and the WNBA’s Phoenix Mercury, and the potential impact on other deals between companies with sports betting ties and women’s sports. And, of course, we will deliver the usual cornuco…

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