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On the eve of next week’s Kioti National in St. John’s, the Grand Slam of Curling getting together with ALT Sports Data on a multi-layered partnership highlighted by growth and innovation around making the sport more wagering-friendly and also supporting the CGOS’ efforts to grow curling internationally.
"Our partnership with ALT Sports Data will open up a new world of engagement for curling fans; where real-time insights, advanced analytics, and seamless betting experiences come together to help elevate the sport,” Nic Sulsky, the co-founder and CEO of The Curling Group, which acquired the series from Sportsnet in April, said in a media dispatch. “As the popularity of curling continues to rise internationally, our collaboration with ALT Sports Data will allow us to enhance the fan experience while unlocking new growth opportunities within untapped markets.”
Sulsky and Michael Jordan, the co-founder and head of product for ALT Sports Data, joined us on the podcast to dig a little deeper into the details of the partnership – which has a betting element. The California-based business has a rather lengthy list of partnerships with non-traditional sports organizations, including the World Surf League, the Disc Golf Pro Tour and Power Slap while providing data to many of the biggest brands in sports betting. The deal with the CGOS includes ALT Sports Data becoming the exclusive global partner of data for sports betting worldwide.
We spoke with Sulsky, who left his post as chief commercial officer of PointsBet Canada to co-found The Curling Group, about the changes that have already taken place under the GCOS’s new ownership, the growth of the series’ streaming audience, and the appetite by the curlers and their coaches for advanced analytics.
Sulsky, who was diagnosed with non-Hodgins Lymphoma in 2009, will be on The Rock next week and will don his road gear once again to run and raise money for the Canadian Cancer Society’s Curl for Cancer campaign.
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