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On a new episode of the Gaming News Canada Show presented by Bede Gaming, host Steve McAllister welcomed Dwain Powell, the Online Director, Sports Betting for Goldrush Gaming – the owners of the BetNova brand.
BetNova entered the highly-competitive Ontario sports betting and igaming market this spring, so McAllister asked Powell about both the challenges and opportunities that have come from being latecomers to the province’s regulated industry. Powell also addressed Goldrush’s relationship with both the Alcohol and Gaming Commission of Ontario and iGaming Ontario when setting up shop in Canada’s largest province.
Goldrush is one of the 45-plus operators which have registered to do business in Alberta when the proverbial puck drops on its regulated gambling marketplace next month. Powell answered our questions on Goldrush’s road to Alberta so far and addressed the advertising and marketing strategy for BetNova, what makes the brand unique competing against established operators in Canada, and about responsible gaming.
Powell told the story of his early days in the gambling business as a casino tables supervisor, moving into the online space, the legal gaming landscape in South Africa, and, of course, the World Cup of Soccer.
Ready for expansion into Alberta? Set a solid foundation for your provincial growth with a SOC2 compliant full-service iGaming platform partner. Learn more at bedegaming.com.
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Alberta’s move to a regulated iGaming model on the 13th July of this year represents a significant step forward for Canada’s digital gaming market, setting clear expectations for robust identity verification, fraud prevention and compliance from day one.
As the market takes shape, you can be confident you’re working with a proven partner. We already support more than 65% of licensed operators in Ontario, helping them meet FINTRAC‑compliant KYC requirements at scale, without compromising speed or player experience.
For more on GBG Plc, visit our website.
Showing Up IRL in a Digital-First Industry
In a crowded marketing landscape, where consumers are constantly navigating digital content, AI-generated messaging, and questions about what feels real, memorable in-person experiences can play an important role in building trust.
That's why Betty Gaming Canada is showing up in person at various activations, seeing it as a valuable way to introduce the brand to new audiences and create authentic engagement.
"Some of the most impactful brand moments happen when you step outside of traditional media and connect with people in the real world," says Andrea Stodart, VP of Marketing at Betty. "Activations give us the opportunity to create genuine interactions, spark conversations, and introduce people to Betty in a way that's fun, approachable, and memorable."
By meeting consumers where they are, whether at community events, cultural moments, or everyday gathering spaces, Betty is showing how you can transform awareness into meaningful brand affinity, one interaction at a time.
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To discuss our coverage of your company’s news and announcements and to become an advertiser on Gaming News Canada, please contact steve@gamingnewscanada.ca.
